Training Content

Event Management Planning
Managing Event Planning Schedules;
Feasibility Studies;
Identifying Event Goals and Listing Objectives;
Event Organisational Charts;
Duty Rosters;
Record Keeping Mechanisms;
Recruitment;
Reviewing Event Contracts and Agreements;
Troubleshooting Event Co-ordination;
Creation and Presentation of Proposals to Clients.


The Role of the Event Manager
The Key role of the Event Manager in the Planning Team,
Outlining Core Roles and Responsibilities,
Team Dynamics,
Task and Event Timelines,
Maximising Staff and Physical Resources,
Planning and Co-ordinating Team and Suppliers,
Decision Making, Contingency Planning.


Co-ordinating Events
Developing Creative Elements;
Scheduling Entertainment;
Site Planning and Inspection;
Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security;
Planning Event Protocol Requirements;
Co-ordinating Event Speakers with additional Entertainment for maximum effect;
Identifying Appropriate Food and Beverage Menus;
Event Contingency





Planning
Event Planning Documentation
Event Contracts and Agreements,
Troubleshooting Event Co-ordination,
Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event,
Creation and Presentation of Proposals to Clients.

Marketing Event Principles
Needs and Motivations of Event Customers,
The Market Research Process,
Effectively Collect and Analyse Market Data,
Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place),
The Pricing Process and How to Establish a Pricing Plan for your Market,
Target Marketing Channels,
Promote and Develop a Website and Direct Marketing Strategy.

Marketing the Event
Planning the Event Proposal Strategy;
Preparing the Event Proposal;
Sending Invitations;
Budgeting and Buying Advertising;
Publicising the Event;
Organising Contests;
Merchandising;
Packaging and Sales Promotion;
Formulating a Public Relations Strategy;
Conducting Market Research;
Methods of Measuring Marketing Activity.

Event Risk Management
Budgeting;
Forecasting Expenditure;
Compiling and Understanding Event Contracts;
Managing Health and Safety; Event Risk Assessment;
Copyright and Trademark Considerations;
Event Ethical Practice.

Corporate Event Management
Corporate Events Integration;
Organising local and Global Corporate Events;
Corporate Event Types;
Events as Corporate Motivators;
Managing Important Corporate Events;
Developing Corporate Events;
Organising Corporate Hospitality;
Negotiating Event Investment Returns;
Managing Event Costs.

Organising Conferences
Preparing a Conference Action Plan;
Choosing Conference Sites and Locations;
Working to a Budget;
Developing Marketing Strategies;
Identifying Legal Requirements;
Evaluating Effectiveness of Events.

Sporting Event Management
Event Media Marketing and Management;
Event Sponsorship;
Managing Hospitality;
Operating Strategy;
Organising Staff;
Admissions Management;
Compliance and Protocol Procedures;
Planning Award Ceremonies.

Celebrity Events
Organising Celebrity Events,
Concerts and Launches;
Television Related Events;
Award Ceremonies;
Fashion Shows;
National Festivals;
Galas;
Special Themed Events;
Internet Event Launches;
Dealing with Celebrity Agents;
Handling Celebrity Wish Lists;
Fireworks Displays.

Fundraising Events
Key Drivers behind Running the Event,
Establish a Budget and Earning Target for the Event,
Developing the Event Goals and Objectives,
Sourcing and Working with Volunteers,
Preparing an Event Action Plan for Pre,
Onsite and Post Event Management,
Choosing Sites and Locations,
Working to a Budget,
Generating Sponsorship Support.

Government, Civic and Political Events
Planning for Major Social and Political Events;
Event Sponsorship;
Managing VIP's;
Developing Major Political Events.

Event Sponsorship
Determining Potential Sponsorship Market based on the Event Type,
Time,
Location,
Assessing Selling Points of the Event,
Determining Sponsorship Fulfilment Responsibilities,
Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.
Exhibition Management
Researching Markets;
Resourcing the Exhibition;
Effective Marketing Strategies;
Key Promotional Planning;
Audience Communication.





Event Evaluation & Reporting
Different Types of Evaluation Techniques,
Understanding Options to Evaluate the Effectiveness of an Event,
Determine How to Evaluate Speakers and Suppliers,
Tabulating and Reporting on the Event's Success to the Client.

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