The challenge that small businesses often face is how to improve productivity and attract more customers, yet control costs. Often the solution for SMEs (small and medium enterprises) lies in the successful utilization of technologies that will improve businesses processing and create new opportunities. Yet they may only be interested in harnessing a new technology if it has been proven to be effective and cost efficient, which is why SMS online messaging makes such good sense for SMEs.

Whether a small business is looking to improve business communications or customer loyalty, linking to staff and clients through text messages can help them to become more efficient and boost sales.

With the right software in place, a business can send text messages to staff and clientele just as easily as sending an email. However, these SMS messages instantly link with the receiver via their mobile phone in their pocket. Plus, a text message it is much more likely to be read and acted upon than an email. More importantly, it is a surprisingly affordable method of communication, with it generally just costing a few cents.

As many small businesses are unaware of how they can benefit from SMS technology here are ten ways that business can use online messaging to help improve their business.

1. Staff rotas

By sending staff the weekly rota or schedule by text message, small businesses can co-ordinate their staffing levels. This is particularly useful for firms with remote mobile workers, such as delivery drivers.

2. Sales force reporting

Online messaging will enable small businesses with remote sales staff to provide real-time information and sales reporting.

3. Staff communications

From project updates to an incentive scheme, and even the Christmas get together, staff communications via text is both fast and cost-effective.

4. Debt collection

Many businesses have found that outstanding payments and invoices are dealt with much faster with an SMS reminder.

5. Appointment notification and reminders

From doctors and dentists to hairdressers and beauticians, if your business relies upon schedule appointments, you may want to consider sending your clientele an appointment reminder by text.

6. Collection notifications

SMS is a highly effective way to let your customers know that their item is ready for collection.

7. Stock notification to customers

Small business can use online messaging to let customers know that a particular item is in stock. You could incorporate a 'reply to text' feature in your text message which would allow your customers to text you back to reserve the product.

8. New product promotion

A mobile campaign promoting a new product or service is a great way to spread the word to your customers. You could also use it to invite them to a special event or to offer a discount on the new offering.

9. Sales and discount vouchers

Offering discount vouchers and sales promotions via SMS are a great way to boost sales or draw customers in during slack periods.

10. Account information

Keep your customers informed about their account with alerts and notifications sent via text message. You can also use SMS for renewal notifications.

Online messaging will allow small businesses to send and receive real-time communication to members of staff and customers alike. It is a highly cost-effective communication tool for SMEs facilitating business processes, customer relations and product marketing.