Cadbury Nigeria Plc released its 2015 Half year results showing a pre-tax loss of N252million compared to the N1.79 billion it posted the same period in 2014. In fact, profits fell 95% if we are to look at second quarter this year compared to second quarter in 2014.The slide with Cadbury began in 2014 ironically a year after it posted its best results in recent years. In 2013, Cadbury posted a profit after tax of N6billion, representing an 80% jump from the year before. Cadbury followed up that impressive result with a capital reduction program that in retrospect should have been a sign of what was to come. The company was so cash rich it decided to return over N11 billion in cash to its shareholders.The slide began when it released its 2014 Q1 results showing revenue had dropped 25% from the same period in 2013. Revenue will continue to drop every quarter since then and now averages just over N7billion per quarter compared to N8.6billion in its pivotal year of 2013.more on.............http://nairametrics.com/analysis-drink-bournvita-to-save-cadbury/