Sometimes recruiters will ditch the traditional method of writing job ads and will advertise their vacancy in an unusual way in a bid to attract attention from jobseekers. We take a look at some highly successful examples.

A clever or amusing angle can appeal to a particular kind of candidate that a company may be targeting, and can help the filtering process.2 (1)
The key to making a job advertisement stand out is to use the age-old AIDA rule that has long been the Holy Grail of strong consumer and business ads.

AIDA stands for:
Attention – Does it grab the attention of the reader?
Interest – Does it highlight interesting or unique points about the job or company?
Desire – Does the ad create a desire to read on or apply?
Action – Is the application information clear and easy to follow?
Here are some ads that pushed this rule to the limit, but with differing effects…
The best job in the World:
https://www.youtube.com/watch?v=iTUUWOV4Vns
The Candidate:
https://www.youtube.com/watch?v=j5Ftu3NbivE

From Dragnet