Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,159,204 members, 7,839,107 topics. Date: Friday, 24 May 2024 at 01:52 PM

How To Generate Traffic To Your Blog Using Facebook - Business - Nairaland

Nairaland Forum / Nairaland / General / Business / How To Generate Traffic To Your Blog Using Facebook (982 Views)

How To Make Money Using Facebook / Dangote Plans To Generate 12,000MW Of Electricity By 2018 / How To Promote An Affiliate Program Using Facebook (very Effective) (2) (3) (4)

(1) (Reply)

How To Generate Traffic To Your Blog Using Facebook by temidee14(m): 5:03am On Sep 16, 2015
Driving traffic to your blog is necessary and essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer will be futile.
Facebook provides incredible opportunities to increase your blog article readership and also build your mailing list.
Facebook is not the first social network but it is the most popular one. There have been many other social networks before Facebook and while some of them were popular at some point in time, none could reach the popularity of Facebook. In addition,facebook can also be use for businesses, to promote product and services, to acquire new clients and to reach out to friends and family.

Here are some actionable,effective and creative methods on facebook to generate traffic to your blog:

1. Your Profile is Your Starting Point
As with Twitter and any other social network, if you don't make your profile interesting, you will hardly become popular. Give enough background information for you and don't forget to make your profile public because this way even people, who don't know you, when they encounter your profile, they might become interested in you and become a supporter of yours.

2. Include Information About Your Site On Your Wall
Facebook gives you the platform to write a lot about you and your endeavors, as well as to include pictures, so use all these opportunities to build interest in you and your products. It is even better to post videos and fill in the other tabs, so if you have something meaningful to put there, just do it.

3. Make The Images Of Your Content Big
Facebook posts that include images get around 120% more engagement than posts with no photos. Make your images prominent, and you’re going to get lots more Facebook likes, shares, comments - and click throughs.
Use full sized images in some of your Facebook blog post updates. Check your Facebook Insights, and your blog site metrics to assess your successes with full sized images (and any of the methods in this article). Use the best methods to keep generating the most blog traffic for you.
To create a full sized image Facebook post, upload the image directly

4 Post Regularly
No matter how interesting the stuff in your Facebook profile is, if you don't publish new content regularly, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down. If you can post daily, it is fine but even if you don't post that regularly, try to do it as frequently as you can. If nothing else, updating your status regularly is more than nothing, so do it.

5. Make your Updates Short
Yes, you’re driving traffic to your blog article, and your blog article will have lots of text. On Facebook, though, short, witty updates generate the most engagement, and click throughs. Ideally, keep your update one sentence, and under the 140 Twitter character count.
Remember that lots of your Fans are using Facebook on mobile, too. Keep this in mind when you’re creating your text. Make your blog updates a short, clear and intriguing teaser for your blog article.

6.Use A Short Quote From Your Blog
Give your Fans a taste of your blog post. Include an intriguing quote from your article. Quotes in general are some of the most shared content on Facebook. If a Fan shares your update, they’re more likely to have clicked through to your site, too.

Find a quote in your article that’s concise and gives a flavour of its contents. You can even make it more personalized, by including a photo of the person or writer making the quote.

7. Be Active
A great profile, an impressive network, and posting regularly are just a part of the recipe for success on Facebook. You also need to be active – visit the profiles of your supporters, take part in their groups and other initiatives, visit their sites. You are right that all this takes a lot of time and you might soon discover that Facebooking is a full-time occupation but if you notice an increase in traffic to your site, then all this is worth.

8.Share Lifestyle or How-To Blog Articles
Generally speaking, your Fans on Facebook don’t just want your product or service. They want you to enhance their life, and their sense of community on Facebook. Let’s face it, Facebook is a place where people go to catch up with their friends. As a business, you need to be posting tips to enrich the lives of your market too.
When you write a lifestyle or how-to blog article, share it on your Facebook Page.

9. Use Facebook Social Ads
If you can't get traffic the natural way, you might consider using Facebook Social ads. These are PPC ads and starting a campaign is similar to an Adwords campaign.

10. Share Other People’s Blog Content
While it may seem counterintuitive, sharing other people’s content is actually a brilliant strategy in driving more traffic to your blog site.
Social media is all about sharing. So, share blog content from industry leaders, your Fans, and other reputable sources. Use articles that are relevant to your market, and that relate to your business too.
This strategy makes your business look more willing to share (and thus gain reciprocal Fan shares), your customers will appreciate your informative content (which can gain customer loyalty), and the businesses you’ve shared will be more likely to share your content to their Fans too (which can bring new traffic to your blog).

11. Start A Group
There are many groups on Facebook but it is quite probable that there is a free niche for you. Start a group about something related to your business and invite people to join it. The advantage of this approach is that you are getting targeted users – i.e. people, who are interested in you, your product, your ideas, etc.

12. Use Facebook Ads
Facebook ads boost your reach to Fans and targeted audiences. Use them to get your blog updates seen, and drive traffic directly to your blog site.
You can use what Facebook used to call promoted posts to target your blog updates to Fans and their friends. You can use more targeted Facebook ads to reach Facebookers with your niche demographics and interests.
Ads on Facebook don’t have to be expensive for the ROI you get. You can choose the pay-per-click option, so you only pay when someone clicks through to your site. Target your ads to reach your specific, interested people on a very granular level. Your ads are going to get clicked by your exact niche. (Yeah, very cool, right?)
Use best practices for your ad image, A/B test your text and targets, and link directly to your blog or blog post.
www.mylinktowealth.com
Re: How To Generate Traffic To Your Blog Using Facebook by Godmother(f): 6:14am On Sep 16, 2015
Nice writeup with effective points. Facebook is really a strong way to drive traffic to your blog. Let me also add that aside creating a group for your page, you can search for and join existing group on similar content. There are groups with several thousands of members (5, 000 to over a hundred thousand). Join these groups and post regularly and you will see your traffic boom.

1 Like

(1) (Reply)

Codeplus Software Academy / Use Your Digital Marketing Skills To Earn Extra Money Today / Loan With 10% Interest On Investment Monthly For 24months.

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 20
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.