If you have no previous experience with site promotion, you’re likely reaching for a bottle of Aspirin right now. But fear not, promoting your website isn’t only simple, it can be done without even spending a penny!

Below is a list of opportunities to promote your site online for free! With the right time and effort, you can find yourself attracting a whole slew of new clients to your great looking site!

Social Media

If you are trying to get reach on the internet and you don't have a Facebook page, LinkedIn account, Google+ page and Twitter username, shame on you! All of these provide absolutely free listings on websites with extremely high Google page rankings. They're the most significant social media websites on the web.

Online Directories:

The modern day Yellow Pages, online directories are where potential clients turn to to find business solutions. Adding your site to online directories is extremely important as it greatly improves your site’s SEO by linking back to your website. When submitting your site, make sure to include important details like your location and business category so that your website will appear in sub-categories where new and potential clients can easily find you.

Yelp

Google Business

Yahoo Local

TripAdvisor

Yellow Pages

Super Pages

Angie’s List

Manta

DexKnows

BBB

Merchant Circle

Put your URL on everything:

Maximize your advertising efforts by listing your Web site address on everything you do. Print the URL on your company’s letterhead, on your business cards, on the front of your building or the door to your office suite. Use the URL in your e-mail signature. List the URL on any print advertising that you do, including phone books, brochures, flyers, and direct mail pieces

Excellent customer service:

There’s no advertising like personal recommendations made between friends and family. The best way to encourage this type of “viral marketing” is to provide excellent customer service. Take the time to properly train and motivate your sales people and do what is necessary to satisfy your customers’ needs

Photo Sharing

Similarly to social network sites like Pinterest and Polyvore, photo sharing sites give you the opportunity to display visual content that is related to your business, and can be used to refer and link back to your website. Photo sharing sites are not for photographers alone –any business can use these sites to post images of events, coworkers, news and everything in between, as long as it’s connected to your biz.

Join online communities:

No matter what the topic, there are thousands of people discussing it passionately on the Internet. By contributing to these discussion groups, you can inform your customers and advertise your business.

For example one of Nigeria's biggest forums http://www.nairaland.com/ is a free platform for you to share your contents, the good thin about this website is that all you have to do is create an account and start sharing your contents for free.

Search Engines

It may or may not surprise you to hear that the majority of traffic from the internet is derived from search engines. With that said, search engines should be the first place that you should turn to to promote your online presence. Ensure that search engines know that your site exists by submitting your link directly to them. Once that’s out of the way, the best way to improve your search engine presence is by taking the time to improve your SEO.

Right now, the search engines that generate the most traffic are:

Google

Yahoo

Bing

Publish information and reports about your industry:

Provide consumers with free information about your business’ industry. Invest in potential customers and they will invest in you.

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