"Media's the most powerful entity on earth. They have the power to make the innocent guilty and make the guilty innocent, and that's power. Because they control the minds of the masses" -Malcom X

R

I suspect FP small.. make I Sidon ere

SomeTimes The Media Is An Irony

If na lie b dis Makai take leg trek..

The media sometimes is an opposite mirror reflection of what indeed happened but we can't strike out the fact that it has helped us in so many ways



[size=15pt]#SUGARBEE[/size]

AIT

xender:
I suspect FP small.. make I Sidon ere

this okada dy qo fp fa,u sure say u qo climb

BeeBeeOoh:
If na lie b dis Makai take leg trek..

heheheheheheh

xender:
I suspect FP small.. make I Sidon ere

this okada dy qo fp fa,u sure say u qo climb

true

I agree..especially this gbeborun bloggers like linda

Well, it depends on the school of thought you belong to. Basically, I belong to the limited effect paradigm. Scholars who belong to the powerful effect paradigm believed that the media is so powerful that when a message is sent to the public, there is no two ways about it, we swallow the message and react it to with immediate effect. Audience here are seen as gullible, passive, weak and as sitting duck. Under this paradigm, we have the Framing theory. This theory posits that the 'media tell us how to think about an event or story'. Exactly as the above picture depicts, the media can make a corrupt person a saint and also make a saint looks like a devil'. If the media today want us to see Dasuki as a saint, they will. What it will take is just addition and substraction- Framing.



Do you know it was the western media that made Africans believed that the 'devil' is a black man and 'jesus' is a white man? If America wants to fight you in the next 20years, they will start now by using the media!



However, There are scholars who have debunked the assumption of the above paradigm. They carried out research and found out that the media is not that powerful as said by the magic bullet theorists. They are the limited effect theorists which I tend to align with. Here, the media is believed to be powerful, but with limit. According to the theorists, there are certain external factors that make us accept or reject what media tell us. like our individual differences, social categories, relationship with people, our already held beliefs and so on.



In summary, no matter the arguments from any school of thought, the media is indeed powerful. Mass media can make or mar you, Cause and settle conflict, create and kill you. It all depends on how the media is used.

SUGARBEE:
The media sometimes is an opposite mirror reflection of what indeed happened but we can't strike out the fact that it has helped us in so many ways



[size=15pt]#SUGARBEE[/size]

Sure!

So true. In the destruction of todays world the media stands in the fore front