Your business logo is a visual representation of everything your company stands for. But many companies and business still skimp on developing this key identity piece. Ideally, your Business logo enhances potential customers and partners’ crucial first impression of your business. A good Business logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise. Consider Allstate’s “good hands” Business logo. It immediately generates a warm feeling for the company, symbolizing care and trust. With a little thought and creativity, your Business logo can quickly and graphically express many positive attributes of your business.

There are basically three kinds of logos.

Font-based Business logo consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive.

Then there are Business logo that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its Business logo.

And finally, there are abstract graphic symbols-such as Nike’s swoosh-that become linked to a company’s brand.” Such a symbol is meaningless until your company can communicate to consumers what its underlying associations are,” says Americus Reed II, a marketing professor at the University of Pennsylvania’s Wharton School, who’s conducted research on the triggers that lead consumers to identify with and become loyal to a brand. But building that mental bridge takes time and money.

http://www.roompairs.com/uncategorized/business-logo-types-of-business-logo/