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Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers - Business - Nairaland

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Italy Oil Firm, ENI To Repair Port Harcourt Refinery / Why We Put Made In China, Italy On Our Shoes – Ariaria Shoemakers / Why We Label Our Shoes Made In Italy, China : Aba Shoe Makers (2) (3) (4)

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Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by zinachidi(m): 8:15am On Feb 21, 2016
IT is not for nothing that Aba, the commercial city of Abia State, popularly known as Enyimba city is also referred to as the Japan of Africa. The ingenuity of its residents simply astounds. It ranges from the dexterity of the technicians who fabricate machinery parts to those who can manufacture a long list of items.

In Aba, the shoemakers at Ariaria International Market constitute one group of entrepreneurs whose activities have contributed in no small way to raise the economic profile of the city.
About 39 years ago, the shoe and allied products entrepreneurs began forming clusters in Ariaria after Ekeoha market was razed by fire in 1977. The government consequently relocated the market to its present location.

Between 1980 and the 90s, when the shoe manufacturing business reached its peak, it had over 80,000 workers operating under nine clusters located in the following places: Imo Avenue, Shoe Plaza (where men’s shoes are produced), Bakassi (Umueghilegbu) Industrial Market, Old Site, and then you have the bag, belt, suitcase and powerline clusters. The last cluster that was formed was the one known as ‘Chief’ which has 10,000 members.
In fact, these men, and indeed a growing number of women, who populate the powerline cluster, which goes by the official name, Powerline Shoe Manufacturers’ Association of Nigeria (POSMAN), churn out about 300,000 pairs of various types of shoes every week, as Sunday Sun learnt from Hon. Goodluck Joseph Nmeri, president of the association.


From Ariaria, the products are distributed across Nigeria, Cameroon, Gabon, Togo, Benin Republic, Ivory Coast, Equatorial Guinea and some parts of South Africa. In fact, Cameroonian markets receive the highest number of 144,000 pairs of shoes every week.

The interesting thing is that the shoes are of very good quality. Nmeri explains it this way: “Our own shoes last up to three years if you are talking about quality. Any shoe purchased here in Powerline, we will give you a guarantee of two and half years or three years depending on usage. But if you buy a normal coupled shoe here in Powerline, we will give a guarantee of three years, unlike China shoes which last for about six months.”

[b]Despite this assurance on quality, shoe manufacturers in Ariaria, Aba still find it difficult to label their products “Made in Nigeria.” What is the reason? Nmeri was prodded. And here’s his response:

“In the early ‘80s through the middle 90’s, we were doing well and proudly labelling our products ‘Made in Aba.’ By then people were coming from various African countries such as Gabon, Togo, Benin Republic, Ivory Coast, Equatorial Guinea and some parts of South Africa (they are our major customers), to place orders for our products. After finishing the shoes, we would send the goods to them by waybill.



“So, we were doing absolutely well until Nigeria signed a bilateral trade agreement with China. It was a very unwise thing to do. You see, Chinese businesses were producing what we produce, but it was substandard and cheaper.

“Chinese were using machines, modern technologies and cheap stable power supply to produce shoes. Soon they started flooding Nigeria with their substandard shoes which were also flashy. Nigerian women rushed for them and abandoned our own because we normally use leather and synthetic leather to produce footwear that last longer than the Chinese products. In China, they use lining to produce their shoes and that’s why the last only for three months.

It was when that agreement was signed that we started having problems here in terms of sales. If you go into the market today, you will see China-made shoes everywhere in the market where our products are supposed to dominate; that is the number one challenge we have.”


He explains further: “Initially, as I said earlier, in the early 80s, we were labelling our products as “Made-in-Aba” because we had no challenge then. When the Chinese flooded our markets with their shoes, we found it very difficult to sell and sustain our families. To be able to sell our products then, we were compelled by the attitude of Nigerians to label our products “Made-in-China” because our customers believed that the Chinese shoes were superior. Some of our people also took it further and labeled their products “Made-in-Italy,” so that they could get patronage. So we copied the labels, logos and other symbols of the imported Chinese products. Our products looked exactly like the Chinese shoes and when mixed with them, the customers could not differentiate the Chinese shoes from the ones we made in Aba.

“Indeed it was because of hunger that we did it. At that time, you could make 20 pairs of shoes in one day and it would take you one week to sell them unlike in the past when we could produce and sell 200 pairs within three days. Moreover, we were producing according to specified orders placed by our customers; therefore, we didn’t need to make different samples, but just to finish the shoes as ordered and freight to the customer. That was why we changed from branding them as ‘Made-in-Aba’ to ‘Made-in-Italy’ and ‘Made-in-China.’ and it would take you one week to sell



The cheery news is that shoe manu­facturers in Aba have now realized that though their action enabled them to earn some income and sustain operations, what they did was not good for either the Aba shoe industry particularly or Nigeria at large. To reverse this, the leadership of the various clusters have resolved to restore the pride of their craftsmen in shoe design and production by stamping their products “Made-in-Aba.”
Nmeri explains: “The present gov­ernment in Abia State promised to look into the plight of shoe makers in Aba; because of this, we have directed our members to brand their products ‘Made in Aba’ and they have started doing that. To support us in this regard, we want the Federal Government through the Ministry of Trade and Investment, the Central Bank of Nigeria and the Bank of Industry to help us create special intervention under the MSME Fund. This will help us so much as we will be able to acquire better machines at affordable cost and also secure long term repayment plan. The government should also try to provide stable power to Aba. What gives China an edge over us is stable, cheap power supply, cheap labour and modern production technology. Our people are gifted and very enterprising. We can make substantial contribution to the Gross Domestic Product of the country earns and foreign exchange from export of shoes made by our indigenous enterprises. Please help us take this message to President Muhammadu Buhari.”
So, when next you are buying shoes, endeavour to look out for the ones stamped ‘Made-in-Aba’ because they have been confirmed to be more durable and in most cases cheaper than the foreign ones.

[/b]




http://sunnewsonline.com/new/why-we-put-made-in-china-italy-on-our-shoes-ariariashoemakers/

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Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by funnynation(m): 8:18am On Feb 21, 2016
Made in Aba.. Nnamdi Kanu home town.


I hear say doz Aba shoe na animal skin, so one day I cut one of my old shoe wey I no dey wear again. I cooked the animal skin like 57mins but e no gree don. Well, I begin dey chop am like dat since na animal skin.. About 1hr 30mins, my sister come tap me and said ''wake up b4 u chop d whole pillow finish''


I dedicate this FTC to my crush.. Siena247.. I love her bcs of her eye.
.

Nairaland official comedian

50 Likes 1 Share

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by decatalyst(m): 8:25am On Feb 21, 2016
Its inferiority complex or lack of zeal to standout!

Some Aba shoe products are as good as any other shoe around the world but it beats my imagination that they produce and place another label on it in order to sell it. So sad...i blame this on the populace orientation tho.

For those quoting me, check out from the write up:

"He explains further: “Initially, as I said earlier, in the early 80s, we were labelling our products as “Made-in-Aba” because we had no challenge then. When the Chinese flooded our markets with their shoes, we found it very difficult to sell and sustain our families. To be able to sell our products then, we were compelled by the attitude of Nigerians to label our products “Made-in-China” because our customers believed that the Chinese shoes were superior."

Government policies also play a vital role in small scale business development in Nigeria.


#TeamBuyNigerianProduct

49 Likes 1 Share

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Nobody: 8:31am On Feb 21, 2016
Sorry I didn't read the write up but I know the answer.

Because rich men does not patronize made in Aba, and poor men want to be like rich men
So just deceive the poor with made in Italy, all will be well.

73 Likes 7 Shares

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by kennyman2000(m): 8:39am On Feb 21, 2016
Hmmmmm
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Lordtrillion(m): 8:53am On Feb 21, 2016
favoured234:
Sorry I didn't read the write up but I know the answer.

Because rich men does not patronize made in Aba, and poor men want to be like rich men
So just deceive the poor with made in Italy, all will be well.
Lol, quite true

8 Likes

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by modath(f): 8:59am On Feb 21, 2016
Can't blame them, they have to make ends meet..but anyone buying a 5k shoe & believing it was really made in Italy is a joker.. smiley

47 Likes 2 Shares

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by tolugar: 9:11am On Feb 21, 2016
I bought a 3k slippers, Aba made.

I've been rocking it in & out since 2012

88 Likes 1 Share

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Ifeanyi4491(m): 10:17am On Feb 21, 2016
9ja

1 Like

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by tobtap: 10:17am On Feb 21, 2016
ok...
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Willgates(m): 10:18am On Feb 21, 2016
Maybe it's just me, but I don't think the "made in" label guarantees quality. I buy items I like and feel are of quality, doesn't matter were they're made.

33 Likes 2 Shares

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by manee2(m): 10:18am On Feb 21, 2016
too long, am not PATIENCE enough to read dat shit.. some1 shud summarise pls

1 Like

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by boboLIL(m): 10:18am On Feb 21, 2016
grin
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by bdemix(m): 10:19am On Feb 21, 2016
Naija I hail thee

9 Likes

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by adren(m): 10:21am On Feb 21, 2016
.
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Nikapetrelli(f): 10:21am On Feb 21, 2016
Didn't read much about d topic.Happy sunday
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Nobody: 10:22am On Feb 21, 2016
I couldn't read it...but back to the question, reason why we put made in China, Italy on our shoes..is also the reason why we put White Man on our 1000Naira note. grin

We African generally don't believe in ourselves.

5 Likes 1 Share

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by EgusiSoup: 10:22am On Feb 21, 2016
And the Yoruba's has what to sai Buhari includes dullard cretin Egypt like she burantashi burukutu goro chewing predicament. Aba did the shoe undecided

2 Likes 1 Share

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by ademoladeji(m): 10:22am On Feb 21, 2016
cheesy
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Manweysabi(m): 10:22am On Feb 21, 2016
I wish the government can pump in Billions to support manufacturers in Aba... Those guys are just too good... They're been underrated.

14 Likes

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by LivinaPatrick(f): 10:22am On Feb 21, 2016
Dts ma people. Soonest we will ve made in China humans

2 Likes

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by savio93(m): 10:22am On Feb 21, 2016
Oya na, my Chinese branded shoe don chop finis, Its high time I look out for "Made in Aba" shoes

1 Like

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by OXCUBA: 10:23am On Feb 21, 2016
Old story!

1 Like 1 Share

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by ebonge1: 10:23am On Feb 21, 2016
Only way for the poor to feel among.
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by UrbanMystique: 10:23am On Feb 21, 2016
modath:


Can't blame them, they have to make ends meet..but anyone buying a 5k shoe & believing it was really made in Italy is a joker.. smiley
and what happened to 5k shoes?

Are you saying there are no less 10 dollar shoes in Italy?

11 Likes 1 Share

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Onyiibazz: 10:24am On Feb 21, 2016
This is the kind of thing Fela calls colonial mentality

2 Likes

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Iroh88(m): 10:24am On Feb 21, 2016
decatalyst:
Its inferiority complex or lack of zeal to standout!

Some Aba shoe products are as good as any other shoe around the world but it beats my imagination that they produce and place another label on it in order to sell it. So sad...i blame this on the populace orientation tho


#TeamBuyNigerianProducts

1 Like

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by RichDad1(m): 10:27am On Feb 21, 2016
Mandillas boys.

Btw, it should be labelled "Made in Nigeria" cos Aba is just a town that's unknown outside the shore of this country.

To all iPods that wants to attack me, check other climes. It's always "made in USA" made in China" made in UK" made in EU" "made in Ghana" and so on.

17 Likes

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by Guruboi(m): 10:28am On Feb 21, 2016
Nigeria has been unsupportive to themselves right from the time of Lord Lugard. undecided undecided

3 Likes

Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by ifeelgood: 10:28am On Feb 21, 2016
ok
Re: Why We Put Made In China, Italy On Our Shoes – Ariariashoemakers by SalC: 10:29am On Feb 21, 2016
Are there shoe makers in Ariaria?

2 Likes

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