lol that account is targeted at younger people, so using shorthand seem appropriate, eSUSU is not queen english

I don't know sterling bank now teach their customers reading ability

For an organization like Daimond bank to be texting in abbreviations, I think they deserve the shades from Sterling bank.

This is a serious corporate spelling inability by Diamond Bank courtesy a sagging-swag-generation IT person.

Seen

victorels:
I know many people will troop in here to crucify Sterling Bank just to receive likes. But it will not work. Those that knew Diamond Bank made a huge mistake will prevail over them by giving me more like.

I did not call any one or group zombie.

zombie #tongue out

Diamond bank Esusu is supposed to be a banking product that appeals more to market women and artisans to encourage saving in banks rather than taking risks with unregistered Thrift collectors. And pidgin English is the best way to relate with people in this categories. So I don't think the bank intended to use proper english.

Beehshorp:
Abeg I don't know what sterling bank is... Is it only found in starling city?......

Diswan don over watch Arrows

Laredojohn:
Gt all d way

How GT take coming for this matter Bros? Abi GT na another name for sterling?

I don't get it. The last time I checked, Twitter has character limit you can input, as such you have to shorten a lot of words if you have much to type.
So I don't see where Diamond erred in spelling. Besides, Twitter is an informal communication platform; so anything goes.
I see some people talking about the spelling of "eSUSU", I'm sure Sterling didn't refer to that as it is a trade marked product that could be named or spelt as the owner pleases.

This is a lesson for the indomie generation of our time. They are so used to chat and IM lingua that they find it difficult to speak proper English. All they know is "kk, k, sup, hey, etc" The worst ones na the "buh, dah, bruv, buffdae," etc.

Thank you

dnoblest:
Diamond bank Esusu is supposed to be a banking product that appeals more to market women and artisans to encourage saving in banks rather than taking risks with unregistered Thrift collectors. And pidgin English is the best way to relate with people in this categories. So I don't think the bank intended to use proper english.

A knock out. I like the humour.

GTB is probably one of the most useless bank in Nigeria. Their customer service sucks, especially the Agbara branch. Bunch of staff without professional manners.

Yankeeboi2:
So y'all will think its only Nigerian entertainers and Politicians that know how to shade,well you got it all wrong.Lol. So here is what happened Diamond posted the tweet above which had some grammatical issues and immediately Sterling bank saw it they went to Diamond's page to shade the heck outta them.

https://fashionuncutmedia..com.ng/2016/05/the-awkard-moment-when-diamond-bank.html

Recruiting from backyard its now showing

Ouch that burn would need to to cooled under a running tap for at least an hour

dnoblest:
Diamond bank Esusu is supposed to be a banking product that appeals more to market women and artisans to encourage saving in banks rather than taking risks with unregistered Thrift collectors. And pidgin English is the best way to relate with people in this categories. So I don't think the bank intended to use proper english.

It would have been so very apt were it written in pidgin!
Sterling nailed it!

I beg to differ. This is about brand communication strategy (voice and tone) and understanding of the uniqueness of Social Media platforms. Unfortunately, Sterling Bank Plc is using Gen X language on a Gen Y platform and that will create a disconnect between them and the TG. On the other hand Diamond Bank Plc is using the right text language/format to sell to the right TA on the right platform. SMS Text format is excusable on Twitter. This shade backfires on Sterling Bank.

Diamond Bank is selling "esusu" banking. Who is the Target Audience of this package? Millennial youths who are fun-loving, energetic, social and trendy. This TA communicates in abbreviation. I think this is a strategic communication plan by Diamond and should not have been viewed as spelling deficiency. Sterling should not judge Diamond from its (Sterling) brand perspective.


[size=1pt]dnoblest[/size]

doyinisaac:
.....sterling bank should go and sit down....dem dey call animals wey get horn even snail sef dey show face...

Hahhhaha. I taya o.

Yeye one customer bank. Lmao

Seriously what's the grammatical error here? Is it the abbreviation or what?

Sterling bank talk true. Diamond bank f up with their spelling.

CaroLyner:
GTB is still the best .

I don't think so dear.. Diamond bank is the best.. Though I don't send them all

Chi mooo
Epic shade Jesu
Babality finishing chai
This shorthand fin have reach multinationals

#bankbeefloading

donigspain:
I beg to differ. This is about brand communication strategy (voice and tone) and understanding of the uniqueness of Social Media platforms. Unfortunately, Sterling Bank Plc is using Gen X language on a Gen Y platform and that will create a disconnect between them and the TG. On the other hand Diamond Bank Plc is using the right text language/format to sell to the right TA on the right platform. SMS Text format is excusable on Twitter. This shade backfires on Sterling Bank.

Diamond Bank is selling "esusu" banking. Who is the Target Audience of this package? Millennial youths who are fun-loving, energetic, social and trendy. This TA communicates in abbreviation. I think this is a strategic communication plan by Diamond and should not have been viewed as spelling deficiency. Sterling should not judge Diamond from its (Sterling) brand perspective.


[size=1pt]dnoblest[/size]

All this your grammar
Is that right what they did
Explain difference between
U and You
Nw and Now
Cn and Can
They wud have shorthand the diamond to dimnd
Since they saving letters
Justifying crap

things u see in Nigeria

Jacko1:



All this your grammar
Is that right what they did
Explain difference between
U and You
Nw and Now
Cn and Can
They wud have shorthand the diamond to dimnd
Since they saving letters
Justifying crap

Sorry bro, you're still growing. Read more!

BUT HOW CAN A BANK USE U FOR YOU AND YOUR FOR UR


TERRIBLE MISTAKE...

When you give jobs to all these girls that Bleep their way to garduation...this the embarrasement you get



Thats a big PR gaffe

Yankeeboi2:
So y'all will think its only Nigerian entertainers and Politicians that know how to shade,well you got it all wrong.Lol. So here is what happened Diamond posted the tweet above which had some grammatical issues and immediately Sterling bank saw it they went to Diamond's page to shade the heck outta them.

https://fashionuncutmedia..com.ng/2016/05/the-awkard-moment-when-diamond-bank.html

I doubt if you ever worked in a corporate setting before and as a PR expert...he will tell you


Language matters. Corporate language doesnt take that UR and U english


Its globally unacceptable


grow up!

donigspain:
I beg to differ. This is about brand communication strategy (voice and tone) and understanding of the uniqueness of Social Media platforms. Unfortunately, Sterling Bank Plc is using Gen X language on a Gen Y platform and that will create a disconnect between them and the TG. On the other hand Diamond Bank Plc is using the right text language/format to sell to the right TA on the right platform. SMS Text format is excusable on Twitter. This shade backfires on Sterling Bank.

Diamond Bank is selling "esusu" banking. Who is the Target Audience of this package? Millennial youths who are fun-loving, energetic, social and trendy. This TA communicates in abbreviation. I think this is a strategic communication plan by Diamond and should not have been viewed as spelling deficiency. Sterling should not judge Diamond from its (Sterling) brand perspective.


[size=1pt]dnoblest[/size]