Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,150,813 members, 7,810,121 topics. Date: Friday, 26 April 2024 at 09:11 PM

Two Brothers Have Turned $5 Into Thriving Juice Business - Investment - Nairaland

Nairaland Forum / Nairaland / General / Investment / Two Brothers Have Turned $5 Into Thriving Juice Business (664 Views)

Distributors Needed For A Juice Company / GHWX: Bad Just Turned Worse (PH By Monday Or Loose ALL Outstanding GH) / Nigerians Have Turned MMM To Scam.. Why.. Why? (2) (3) (4)

(1) (Reply)

Two Brothers Have Turned $5 Into Thriving Juice Business by Nobody: 10:36pm On Oct 01, 2016
In Nigeria, you can have a naira and a dream.
According to sky news.com, They started out selling cups of lemonade at their college, but now two brothers have built a company in Nigeria which distributes its juice in over 650 locations in 18 states in Africa's largest economy. With just $5, Seun and Seyi Abolaji set up Wilson's Juice company in Lagos, Nigeria in 2010. They say their company is now worth millions. Their company produces about 24,000 bottles of lemonade daily in a factory they built which employs 30. Talk to everyone Since starting the company, the two have raised nearly $200,000 with the help of family and friends and their own savings. "When we started thinking about Wilsons in Nigeria, there was nobody doing lemonade. We went around to anybody who would let us in their factory, and we just started asking questions," said Seun Abolaji. The Abolaji brothers are hoping to build a juice empire in Nigeria first. They talked to yogurt and water companies, and big companies that were doing fizzy drinks, and thought: "Hey, why is there nobody doing juice in a bottle?" The two seized the chance to tap into this new market. "We saw an opportunity with fresh juice and with lemons, it has so many health benefits," said Seun, who added it's a healthy alternative to what's on the market now. "There are a lot of challenges...but could we have started this company in the United States? I doubt it. We would need $10 million. We started this whole company with 2,000 naira. That's $5 now. And that's the beauty of Nigeria, you can have a naira and a dream," said Seun. Local first The pair hope to create a brand that will become a household name, first focusing on making sure they saturate Lagos and Nigeria, but the duo don't see why they can't go further afield. "We believe there's still a lot of work and a lot of value to add here. But from the very beginning we've seen ourselves as a global brand. We made a product, and we're making products, that can stand on the shelf anywhere in the world," said Seyi. "At the end of the day, when life gives you lemons, what are you going to do?" added Seun.

1 Like

Re: Two Brothers Have Turned $5 Into Thriving Juice Business by feldido(m): 10:42pm On Oct 01, 2016
That's the entrepreneurship Spirit in Nigerians

(1) (Reply)

Ultimate Cycler: Ultimate Cycler Is Back To Stay! Register Now! / Profit Fast From Newest And Real Paying Hyip's / Bitcoin Attains Higest Value Of The Year

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 13
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.