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How To Promote Your Content: 5 Quick Wins - Webmasters - Nairaland

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How To Promote Your Content: 5 Quick Wins by akinjuly77(m): 11:01am On Oct 15, 2016
1. Send it to your email list (Time taken: 2-5 minutes)
One of the best ways to get immediate traction with your content is to send it to your email list. Your email subscription list is typically comprised of people who have signed up to receive updates from you because they like and trust you or your brand and want to hear from you.

These are the people who are most likely to add high numbers to your social shares, to read your content the moment it’s published, or to forward it to others who may benefit from it.

Your email subscribers are most likely the most engaged of your audience, so it’s always a fantastic idea to share content with them on a regular basis.
The way you do this sharing will come down to how you run your business, what your relationship with your readers looks like, and what kind of updates your subscribers have come to expect.
For instance, here at Buffer, we’ll send out links to posts to people who have chosen to receive updates on the day the post is published.

Some people, such as James Clear, will send full posts to their subscribers, so that they don’t have to visit the blog at all if they choose not to.
Others choose to send a “newsletter” on a weekly or monthly basis with links to the blog posts published during that period.

Try and experiment with these methods to see what works best for your audience.

2. Schedule it on social media over a period of weeks (Time taken: 5-10 minutes)

A social media editorial calendar can be a fantastic thing and one most business owners swear by, especially if they run small operations with little help.
When you publish a post or a piece of content, one of the best things that you can do is to spread out the promotion over a period of time using tools like Buffer.

With Buffer, for instance, you can easily schedule your post to be promoted on Twitter and Facebook the moment it goes live, then again the next day, and perhaps again a week later. Do this for all your social media profiles.

In fact, we highly recommend that you create schedules and write them down, so that every time you hit “publish” on a post, it’s a no-brainer. You refer to your list and know exactly when to post links on social media. By automating this process as much as possible, you assure that you’re getting the maximum possible potential reach for your content while minimizing the time it takes to do so.

3. Email everyone who is mentioned in your post or article (Time taken: 5-10 minutes)

A fantastic way to not only connect with your audience, but to connect with other people in the industry and their audience, is to mention them in your articles and blog posts and then let them know when you’ve done so, in order that they can share with their readers if they so choose.

To find someone’s email address quickly:


Look through their website for a “Contact Me” or “About” page to see if you can find it there.Try LinkedIn. Often, people who want to be contacted will put their email address up in order to be found.Google combinations of their name with “@websitedoman.com” (in quotes) to see what comes up. For instance, if you were looking for my email address, you’d be able to find it very quickly by using the search term [Mridu “@theinternationalfreelancer.com”]

4. Syndicate your content (Time taken: 10-15 minutes)

A great goal to have for your content marketing strategy is to build partnerships with larger media organizations in the way of syndication and content-sharing opportunities.

While you’re working on building those, don’t forget to utilize the free networks like Medium and LinkedIn that offer you similar syndication opportunities to reach newer audiences.
Medium has a very nifty guide to publishing on its platform and the things to keep in mind.

And in this fantastic post about publishing to LinkedIn, Noah Kagan lays out the following tips:

1. Make your titles between 40 and 49 characters long
2. Make your posts on LinkedIn visual! Add 8 images.
3. Don’t add video or other multimedia assets to your postsUse “how-to” and list-style headlines
4. Divide your post into 5 headings in order to attract the greatest number of post views People like to read long-form content on LinkedIn – 1,900 to 2,000 words long
5. Don’t get your audience all fired up
6. Make your content readable for an 11-year-old Promote your LinkedIn publisher post on other social networks! LinkedIn likes get you views, shares, and comments Publish your LinkedIn posts on Thursday.

I don’t recommend that you syndicate every single post, but for select ones that may resonate for those unique audiences, it’s a great way to bring interested readers over to your neck of the Internet woods. I also, personally, don’t syndicate new content immediately. I’ll wait for something to go bit on my website and then send only that content to syndicate partners with the assurance that it’s something that will resonate with their readers, too.

I also try to keep my syndicated posts unique. If you’re in the fantastic position to be syndicating your content and having it republished on several websites, you want to be strategic and try and avoid sending them the same posts each time, so that they can have unique content to share with these audiences.

5. Create quick and easy graphics to share on social media (Time taken: 10-15 minutes)

You’re a blog reader, so I don’t need to tell you just how important images are in social media. Research shows that photos on Facebook generate 53% more likes than the average post.

If you’re using images in your posts anyway, a quick and easy win is to share the headline or quote from your post along with an image. If not, you can quickly and easily do so in Canva or many of the other image-creating resources mentioned in this post. We’ve found that it’s incredibly helpful to share images in your social media posts, since according to a 2013 Pew Research Study, nearly half of all Internet users have reposted a photo or video they found online.

This can help you gain traction on image-oriented social sharing networks even if you don’t have much of a presence on them.

For instance, a picture on my blog post really helped bring readers in through social media, especially—to my surprise—from Pinterest, since I have no real Pinterest presence. It was really interesting to see a high number of social shares and to see what resonated with that audience, an audience I otherwise would not have had access to.

Over to you Good luck Cheers ! I Remain [url=alamu-akinyemi.climaxbox.com]Akinyemi[/url] of [url=climaxbox.com]Climaxbox Digital Marketing Agency [/url]

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Re: How To Promote Your Content: 5 Quick Wins by akinjuly77(m): 11:14am On Oct 15, 2016
,
Re: How To Promote Your Content: 5 Quick Wins by GoodMuyis(m): 12:34pm On Oct 15, 2016
THis is good

CC: wiggleP
Re: How To Promote Your Content: 5 Quick Wins by akinjuly77(m): 8:30am On Oct 16, 2016
GoodMuyis:
THis is good

CC: wiggleP

Thanks bro
Re: How To Promote Your Content: 5 Quick Wins by kasmail(m): 8:59am On Oct 16, 2016
Great one bro.. thumbs up... I need more clarification on how to use buffer.
Help me review my blog www.getitathome..com.ng

1 Like

Re: How To Promote Your Content: 5 Quick Wins by akinjuly77(m): 9:49am On Oct 16, 2016
kasmail:
Great one bro.. thumbs up... I need more clarification on how to use buffer.
Help me review my blog www.getitathome..com.ng

Its very easy just sign up https://buffer.com

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