The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. Lots of excellent information in this post including gems like 19% of consumers click on a link in an SMS compared to only 4.2% who click a link in an email. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We’ll be examining just cold, hard, stats and facts to see which medium wins the battle for most effective marketing channel.

Know Your Audience: This is the most basic marketing principle of them all. Measure how much of your brand’s audience comes from mobile and include them in your marketing strategy. Before I start, this will not be an article where at the end you will find a pot of gold waiting for you, a simple answer of yes or no that will open up the doors of multi million Naira sales. Every business is different, and every customer is unique, who thinks, acts and responds differently from the next. However you can look at stats and spot trends in the way things are moving to gain an understanding of what people want and what works well for other businesses.

Let’s start by taking a look at our friend the open rate;

EMAIL: Email has only a 20% open rate.

SMS: Text messages have a 98% open rate.

What frequency?

EMAIL: The chance of emails sitting unread and unnoticed is high, so the more you send the more chance you have of one being opened eventually. Research has shown that email marketing finds better response and engagement rates when sending up to 30 campaigns a month.

SMS: Less is more and text message marketing is all about exclusivity. Most successful users send between 4-6 campaigns a month, as opposed to email marketing which requires much more to get results.

Response:

EMAIL: Email only has a 6% response rate. It takes people 90 minutes to respond to an email.

SMS: Text messaging has a 45% response rate. It takes most people 90 seconds to respond to a text message.

Checking the content:

EMAIL: The average person checks their personal emails 20minutes a day.

SMS: 52% of a mobile owners check it a few times an hour or more.

From the analysics above you now know which one is best for the success of your business either small/big. Join our reseller package today, and start reaching your targeted customers,who are ever ready,willing and capable for buying your product/service anytime and anyday.Visit our mobile marketing site today; www.upsms247.com you can also call us on how mobile marketing can enable one reach his/her business goal and also build a a wide range of active mibile contacts.08069297141,08187332951.
Happy Week-End!