The giant management consultancy firm Accenture has ended its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative".

Woods has been engulfed in a media storm since a disturbance outside his house two weeks ago. He has since admitted being unfaithful to his wife.

Woods is taking an indefinite break from golf to try to save his marriage.

Accenture is the second sponsor to react to the news. Gillette has already said it would cut back Woods' role.

"For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising," the company said in a statement.

"However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.

Accenture said that "it wishes only the best for Tiger Woods and his family".

"Accenture has made a decision to not continue with their sponsorship. We are disappointed but respect their decision," said Mark Steinberg, Woods' agent.

One analyst said that the problem for advertisers was not only Woods' image, but also the fact that he is not active in the sport at present.

Accenture "had tied everything in their campaign to Tiger Woods," Rick Burton, a professor of sports management at Syracuse University, told the Associated Press.

"If he's not golfing, those ads don't make sense."

Billion dollars

Among his other sponsors, the US phone firm AT&T has said it is "presently evaluating our ongoing relationship" with Woods, but his main sponsor Nike said it was standing firm and offered him its "full support".

Until the scandal broke, Woods was one of the biggest targets for global corporations. Links with an array of brands - also including Electronic Arts video games, Gatorade drinks, and Tag Heuer watches - have helped him amass a fortune.

Electronic Arts said its business strategy with the golfer remained unchanged. Tag Heuer also said its sponsorship would continue because Woods' personal life is "not our business".

The Associated Press says he is believed to be the first sports star to have earned $1bn (£600m).

BBC

poor chap. . .just like it happened in Kobe's case. at least Nike, his biggest sponsors are still sticking with him.

The media would squeeze everything out of this story,
until they all drop him.

the fear of media is the beginning of wisdom,

Woods lacked that wisdom