Some businesses are yet to adapt to digital marketing. some businesses still struggle to make decisions like which method of marketing is best for them. Others still believe traditional marketing is still the best. But considering which method is cheaper, which method allows you reach more audience and at the same time allows you to know and interact with your customers, there is no doubt digital marketing is the way to go.

To clarify the terms, traditional marketing is getting customers for business through the use of flyers, posters, billboards, radio, TV, ads on newspaper and magazines etc. While Digital marketing is the art of getting customers for business through online and digital means such as social media, emails, blogs, websites, YouTube videos, paid ads etc.

As long as the world is advancing through technology, the use of digital marketing will also evolve. Traditional marketing will be phased out gradually. In the past year, traditional marketing has fallen over 120% while in the same time frame, Digital marketing has increased by over 14%. You may ask, are there any major advantages of digital marketing over traditional marketing? Find outs below:


Cost effective:

Using traditional platforms like flyers, billboards, radio and TV adverts etc. to advertise cost a sizeable amount whereas to advertise on digital platforms like social media and blogs is free and the paid ads aren't too expensive compared to the traditional platforms.

Audience:

You can only reach a local audience with traditional marketing. Only people within your location get to see your flyers, billboards, TV ads etc. But with digital marketing, you can reach an infinite amount of audience both locally and globally. You can equally use digital marketing to target a specific audience based on age, location, gender etc.

Interaction:

This is encouraged with the use of social media and blogs. You can nurture and convert leads to sales through engagement and interaction. You can also get ratings and feedback after sales which will be visible to other leads, unlike traditional marketing which is static. It doesn't in anyway encourage customer interaction and feedback.

Measurable:

With web analytics and insights, you can measure the traffic to your website, social media page or blog. You can see in real time the number of visitors, how your posts and campaigns engage audiences, their age, gender, country, interests etc. With information like this, it makes it easy to measure and adjust your marketing campaign. In traditional marketing, it is hard or almost impossible to measure your marketing efforts because you don't know who read your flyers or newspaper ads, watched your TV adverts or looked at billboards and posters.

Level playing field:

Small businesses find it hard to increase their exposure to their products because they have to consider the cost of advertisements. This will make them struggle to match their more illustrious and rich competitors. But with a well-structured digital marketing campaign, they just might be the next big thing in town.

Customer Support:

Customers can easily resolve issues within minutes. They can resolve it via social media or emails. This is more convenient than physically going to resolve it. It saves time, energy and having to queue for long hours to resolve an issue.

Viral:

How often do leads and clients pass flyers or newspaper around? With a simple share button on your social media page, website or blog, contents are easily shared swiftly. They can go viral and reach thousands of other prospects within minutes. As they say, there is power in social media.

Choice & Accessibility:

One good thing about digital marketing is prospects get to choose how they want to view ads. While some may choose to view it via facebook or a blog post others may choose a YouTube video or go through the website. There are various ways to access a content and you also get to opt in or out. Traditional marketing doesn’t give people a choice. Some people don't like receiving flyers, cold calls or letters about a product or service. They find it rather offensive.

Traditional marketing is still being utilized though it's usage is gradually reducing. We now live in a digital age where most of our daily tasks are done online. From reading news, sending messages, to send and receiving of money. It is only normal to use digital marketing as a way to reach out to more audiences. It is important for businesses to adopt this means of marketing to avoid behind in this present world.

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Digital marketing will beat traditional marketing any day —

Digital marketing provides Equal Playing Field.

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Traditional marketing and digital marketing are two different divisions. Traditional marketing is the traditional way of doing things, and digital marketing is something in the modern world that works to promote businesses online. The main reason why digital marketing is so popular is because it has major advantages over traditional marketing.

Digital marketing has become the most effective way to market a product or service. It targets your audience with content and video, emails them directly, and usually gives the user a reason to act.

Digital marketing companies allows you to reach a wider audience than traditional advertising. Digital ads are targeted to specific audiences and can be produced at less cost than the traditional marketing approach. Digital marketing also has a better ROI for marketers, as it can provide better returns on investment than other media.

Different clients require different types of marketing campaigns and strategies. Fluency in digital marketing, in all its aspects, whether in print, television and social media is a must. Mastery in the use of technology, together with the latest tools of the trade should also be one of the prerequisites brands should look out for when dealing with internet <a href="https://1on1.marketing/">101 marketing</a> agency.