How To Monitor Your Competitor And Get Their Customers Using Social Media

Normally, I wouldn’t advise you to spend time checking out what your competition is doing. The only thing is, your competitors’ customers could easily be your customers. And more customers for your business isn’t a bad thing to want, is it?

Now, to get your competitors’ customers, you simply need to offer them more than they are getting from your competitor.

And tools such as Hootsuite’s Streams, BuzzSumo and Fanpage Karma can help you assess what your competitors are offering on social media. Read more here

Focussing on what your competitors are doing (instead of finding innovative ways to improve your own business) is the reason why your competitors would always have an edge over you.

Absolutely. I agree with you 100%

However, you should focus on expanding your market share. And that requires tapping into your competitor's market.