JBF has released the first of the two collections set for 2017, 'BOLD' .
The fashion and lifestyle brand unveiled the new collection titled 'BOLD' featuring looks in bold vibrant colours and even bolder patterns.
Bold is a distinctive collection of Agbada and Casuals for the individual who takes himself seriously; and is not afraid to stand out in the crowd.
The collection, already in stores, is headlined by the white patterned casual modeled by Steve Onyeneke , Mr Ideal Nigeria 2017.
According to the designer, "JBF is by this collection repositioning its brand thrust to reflect itself as a lifestyle company and not just a fashion brand and this new collection is the first installment in a long line of projects to delimit that".
The collection was shoot by fast rising photographer , Olamide David and has Mr Ideal Nigeria 2017 winner , Steve Onyeneke and the Mr Ideal Nigeria - Earth 2017 as its face for the collection.

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