The Nollywood movie industry has evolved over the years to be an industry that can now boldly says it is competing with its American counterpart ‘Hollywood’. Movie making in the past simply involved hitting a particular location after putting a story together, all it involved basically was production and sales.

However, today, movie making goes way beyond production, marketing and sales. It involves a whole lot of process which includes but is not limited to movie premieres!

While the English sector of the industry has been adhering to the motive of a premiere not removing the essential glitz of the red carpet, we have realized that the same cannot be said for the Yoruba sector.

Movie premieres in the Yoruba sector of the industry seem more like a ceremony, where there are live bands, dignitaries on the high table, and in many cases “Aso Ebi” (Uniforms), meanwhile, the movie itself doesn’t get a mention except when the ‘launching’ starts!

Movie Premieres in the Nollywood industry is attached to a lot of glitz and glamour. The essential reason for a movie premiere is to show a new movie in preparation for it’s release either for sales or to the cinema.

Just last weekend, there were two different premieres in the industry, Alter Ego by Omotola Jalade and Owo Naira Bet by Yoruba producer Lizzy Anjorin.

Both movies were premiered on the same day at different venues and we can as well use them as the medium for this article.

Alter Ego and Owo Naira Bet were premiered but only one movie was shown to the guests.

Movie watchers have said that Yoruba premieres can as well be called a ‘launch’ and not a premiere.

It is very peculiar with Yoruba premieres to have a live band and ‘dance dance dance’ section in the program of events, while the major peculiar thing with English premieres is the red carpet and the after party.

Judging by so many premieres that have taken place in the industry, it is safe to say that Yoruba producers launch their movies not premiere.

http://www.fab.ng/2017/07/see-difference-yoruba-movie-premiere-english-movie-premiere/

So op u just dey know...!!

Everyone can't always the same thing... Eyin temi carry go jare