Lead generation –the process of getting the contact information of potential customers that show interest in your business, is a critical aspect of marketing and sales. The more leads a marketer generates, the more sales he closes.



As a business, it is important for you to have a steady flow of leads that will eventually convert to customers.



Generating leads is no easy task. In fact, according to CSO Insights, 68% of companies report struggling to generate high-quality leads. Believe me, as a marketer myself, I understand the struggle. That’s why I’m sharing some online techniques that I’ve used or seen to be effective in generating quality leads.

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