What you all think of TV ads these days.
It seem like a lot of foreign stuff is being used?
Does that mean Nigerian ads are not good enough?
What ads do you like and which ones do you hate?

my favouritr tv ad currently running is FCMB'S latest 'abasi ayaya'. I hear a nigerian actually did the soundtrack .can anyone help me with his name ,thanks pals

Geigo car insuranc with little Richards, "help me, somebody help me" the guy is disgusting, the way he talks is disgusting, him makeup is disgusting, on top of that he is gay.

Hi there newintexas. From the sound of it you really hate this one. Don't you find that when you see bad TV advertising it's almost like you feel they're insulting your intelligence?

Vicks Blue ads,
Vicks lemon plus ad,
FCMB ad,
MTN Love ads (esp the one where the husband tells his wife he's working late and she sends her picture),
Lux ads,
Lucozade Boost cheetah ad,
Guinness ads,
Indomie ads,

I hate ones of poor quality and lack of concept like Binatone, Dansa fruit juice copied Hollandia's concept of a classroom ad, most bank ads where they copied Ecobank's singing choir, Intercontinental bank ad and Dabur ad. There are many but for now, i can't remember.

Nigerian ad practitioners are yet to come to that age where they will use local concept or african ideas to conceptualize their adverts. That's why you'll hardly hear of a Naija ad winning any Cannes film award or any other international award. The reason for this as well is that we are copying the western style when we should be doing our own in order to be original. I say this because i am an advertising specialist under mass comm. so i know what i'm talking about. Our advert agencies are trying but they need to be original and the picture and sound quality needs to be high.

I heard the guy who did the FCMB soundtrack's name is Fadabansi.

The Vicks blue is very Naija. However, I suppose the people in adland always think that Europe and America are the top standard. Yet, when it comes to things like fashion Africans combine things to make their own style. And they're damn proud of it! Africa is becoming the cool continent all over the world.

I hate MTN's mama na boy!!!!

i love fcmb's ad, song was done by fadabasi
i'm not feeling dat joy ad at all, dont know y

what about billboards? which is your fav billboard.

i like the expression billboard when u get on 3rd mailand bridge heading for the island, the chic is very pretty

I don't know that one. What's it for? Or show us a picture.

any five alive ad.

A lot of people I speak 2 like the Guinness ad. Why dont u

Hey People,

Give it up to Glo, they rule!

mtn; where a man sent his wife an mms of how busy he is in the office. . nice concept

glo; hmnn, its a suspense for me, u know i was eager to know if its a song or an adv. . but i like it, and anywhere i am now im always humming. . i rule i rule

hollandia milk; very funny, i keep laughing through it all

access bank; whoa!! great concept

ariel detergent; interesting. . its funny too esp. when an old woman was shown and don't know whether to say fail or pass

harpic (W.C cleanser); i love this!!

close up(new); cool, like it

omo detergent; its the one of 'its not dirt' i like it, very nice

can't remember all for now. . laterz

The power fist ad with Dbanj is nice and also the vicks lemon plus ad of the girl singing at a concert. I also love the cussons babyb ad, that baby was cute.

hey! what of celtel's making life better ad

i like the omo ad, the harpic ad is totally disgusting and so fake. i love bank PHB's ads, beautiful. i didnt like the new guiness ad at first but now i think i do. ambi pur's ad is totalling annoying . the copyrighter who wrote is should be sacked.

The best TV ads before now where been produced by the seasoning ads of those days, then MTN came in with class and style, but also u have to give it up to Bank PHB.

- MTN
- Bank PHB
- Amstel Malta (ur mother)

one day, cars will run on water. Bank PHB ad.


someone really put a lot of thinking and creativity in to that ad.

I LOVE
let the beer see the sky
FCMB
Cussons Baby and me
Glo I rule the guy with the guiter
MTN MMS


I DISLIKE
Harpic with these yoruba artist
Flucor day

So what happened to Michael Power?

I like
1. All PHB ads (cars will drive themselves, cars will run on water, the impossible slam dunk and the volume control babe)
2. Malta Guiness (your mother!)
3. FCMB (Abasi ayaya)
4. Omo ( its not dirt)
5. Cussons (my bum bum is itchy)
, also Vicks lemon plus (wont tell why)

I hate
1. Harpic ( She actually calls it 'apic)
2. Ariel (recycled rubish)
3. Hollandia Milk (a disgrace to classical singing)
4. Dansa (even worse than hollandia)
5. Flucor day (what nonesense)
, also Guiness (i dont know why. maybe because i prefer the older)

Omo's "dirt is good" advert is cinematically alright but logically ridiculous. If dirt is good, we shouldn't wash it off!

Dirt is good in the sense that it is a mark of some achievement, especially for kids. Its is good that the girl on the advert is expressing her gardening talents at a young age. or that the boy (with his father) is showing his flair for mechanical engineering. or that the other boy is exhibiting the future of nigerian footbal. in this context, dirt is good.

My lastest hate ad is the joy cologne ad especially at the end when a funny voice says "joy cologne now 180 naira"
that part grates on my nerves.

I can bet the OMO 'dirt is good' commercial is Cannes-deserving, for its quality art direction. And who says the concept isn't tight? It must have taken some sort of deep thinking for one to associate filth with cleanliness.

Perhaps, Seun was right to have claimed that the ad is 'logically ridiculous'. I hope he won't get shortlisted as a member of panel at this year's Cannes

But can someone tell me the agency responsible for the ad? are those models Nigerians?

The agency is Lowe

To Seun's point about logically ridiculous. I think what the ad tries to say is that for instance when kids play and get dirty they are really enjoying being kids and doing what kids do. We should celebrate that kids get dirty and be grateful that Omo can clean up afterwards.

my favourite at the moment is tha diet coke one (the french guy is sexy) i really don't like the one about the trident gum (the accent)

FCMB's 'abasi ayaya' is da bomb. Bank PHB's add are fantastic too,kudoos to insight.Powerfist ad with d'banj is ok.I seriouly love Skye's bank ad and o'noodles.Thumbs up to centrespread FCB.

Ambi pur's ad is rubbish,cant see anything in the Celtel ads.

eric frank:

So what happened to Michael Power?

Guiness cancelled their contract with him. . .

We should celebrate that kids get dirty and be grateful that Omo can clean up afterwards.

When you put it that way, it seems to make sense.