Also known as "social word-of-mouth marketing" It works by getting popular influencers promoting your social media accounts, videos or other shareable content (that they actually like), to their targeted, loyal followers. You're able to quickly gain genuine exposure to your target audience and potentially spark a viral sharing spree.

So What are the Advantages Of Sponsored Mentions ?

Strengthen Social Reputation Immediately
Your business reputation makes its way into every facet of your business’s existence. It both impacts and is impacted by the way people read your emails, interpret your social media posts, talk to others about your business, and more. This is why reputation is so important in business, and why it is your responsibility to exercise the aspects of reputation building that are in your control.

Increase Brand / Company Awareness
One of the top concerns among many small businesses is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Sound familiar? When building brand awareness, your greatest weapon is repetitive exposure. You want your business name to show up where your target audience hangs out online so it becomes familiar.

Attract Genuine Followers Naturally
Your leads and customers care more about what other customers have to say over anything else. This is known as social proof, and it’s one of the most powerful ways to influence and persuade people, especially when it comes to landing clients and closing more sales.
Company Page followers engage with your updates and share content with their own networks, earning you recurring viral reach – in fact, it’s clear that 64% of followers would follow companies indefinitely.

Attract New Clients or Customers
In order to grow, every company needs to acquire new customers and sustain the ones they have. This is particularly hard for many small business owners since they are usually afraid of sales and marketing. They are also bad at keeping their customers since they are so focused on getting new ones in the front door, the existing ones leave dissatisfied out the back door.
A Company should instead proactively get referrals by asking customers and encouraging them to share their experience on social media.

Attract More Talent / Candidates
Too many recruiters underestimate the power of social media marketing, especially as a hiring tool. Almost three-quarters of your potential recruits are among the passive candidate base, people who aren’t actively searching for a change but open to it if they see a good opportunity.
When you regularly publish updates and job posts on social media pages you’re more likely to catch their attention and encourage them to contact you. This gives you a larger inbound talent pool, which is useful even if you aren’t actively recruiting right now.

“Nothing draws a crowd quite like a crowd.”