At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.


The Top 10 Benefits of Digital Marketing for Small Businesses
It connects you with consumers on the internet
It generates higher conversion rates
It saves you money
It enables real-time customer service
It connects you with the mobile consumer
It helps generate higher revenues
It delivers higher ROI from your campaigns
It keeps you at par with competitors
It can help you compete with large corporations
It prepares you for the internet of things

Here’s the full infographic for your perusal: http://www.olaintel.com/2017/12/what-you-need-to-know-about-digital.html