Source: https://www.todhost.com/blog/the-keys-to-high-rankings-in-google's-local-results.html

Google is encouraging being listed in local searches. So depending on what you do, being listed in Google local results can be profitable and less stressful in getting higher ranking in Google. Google's local results use a different ranking algorithm than Google's organic results. So how can you make sure that Google will list your website? What are the things you need to do to improve your rankings in the local results?

What is Local Search

There are three ways to understand local search. These definitions will guide our discussions and the context in which we will use the word "Local Search" in this post

Local search is any search aimed at finding something within a specific geographic area. Example: “hosting in Port Harcourt.”
Local search is seeking information online with the intention of making a transaction offline. Example: “MTN sim replacement center in Lagos.”
Anything that you would traditionally look for in the printed yellow pages becomes a local search when it is conducted online. Example: “Business Center on Kaduna street Abuja.”

Why Is Local SEO Important?

According to a study released by Chitika, more than 60 percent of traffic share (clicks on a search page) are attributed to the first three search results in Google. Take a look at a full breakdown of the top 10 Google organic listings and their average traffic share:

#1 – 32.5%
#2 – 17.6%
#3 – 11.4%
#4 – 8.1%
#5 – 6.1%

#6 – 4.4%
#7 – 3.5%
#8 – 3.1%
#9 – 2.6%
#10 – 2.4%

The implication is that a top three ranking on Google could mean much even if it is for a local search. Therefore, investing in local SEO increases your business’s chances of ranking within the top three results for the search.

How Does an Optimized Local SEO Appear on Google?

Read more: https://www.todhost.com/blog/the-keys-to-high-rankings-in-google's-local-results.html

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