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Coca-cola Plans To Launch Its First Alcoholic Drink by Quelme: 6:22pm On Mar 07, 2018
Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.


It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.


The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".

"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi - an abbreviation for shochu highball - has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan's big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

'Premium segments'


As younger consumers become more health conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.


But last November, Wells Fargo analyst Bonnie Herzog speculated that Coca-Cola might move into alcohol, as it looked to "premium segments such as adult craft beverages".


The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.


But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.


http://www.bbc.com/news/business-43313147

https://www.rt.com/business/420683-coca-cola-alcoholic-drink/

3 Likes 1 Share

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Steemitlicensed(m): 6:31pm On Mar 07, 2018
Bring it on!!!

7 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by felnino(m): 6:35pm On Mar 07, 2018
Awa omo science student, we are waiting. It should go well with Codeine.

90 Likes 1 Share

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Nobody: 6:42pm On Mar 07, 2018
nice one, no more mixture again... na direct

21 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by maxiuc(m): 7:50am On Mar 08, 2018
cheesy
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by nairavsdollars(f): 7:51am On Mar 08, 2018
As if the damage you have caused through sugar is not enough, you now want to add ogogoro join am

124 Likes 3 Shares

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Zaikon(m): 7:51am On Mar 08, 2018
HaĆ aa ki leleyi

1 Like 1 Share

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Crankshaft: 7:51am On Mar 08, 2018
Nigerians be like, c'mon bring it on

3 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by free2ryhme: 7:51am On Mar 08, 2018
Quelme:
Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.


It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.


The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".

"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi - an abbreviation for shochu highball - has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan's big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

'Premium segments'


As younger consumers become more health conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.


But last November, Wells Fargo analyst Bonnie Herzog speculated that Coca-Cola might move into alcohol, as it looked to "premium segments such as adult craft beverages".


The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.


But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.


http://www.bbc.com/news/business-43313147

https://www.rt.com/business/420683-coca-cola-alcoholic-drink/

Their target is the black illiterate market grin

The white wont touch the crap grin

5 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Nobody: 7:51am On Mar 08, 2018
Chai this people wan to finish Nigerians patapata

2 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Sniper4real(m): 7:51am On Mar 08, 2018
Cool

1 Like

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Nobody: 7:51am On Mar 08, 2018
.
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by arherfish(m): 7:51am On Mar 08, 2018
Singing Wizkid Manya. Gin plus Coke, I can wait.
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by 247TechBlog(m): 7:51am On Mar 08, 2018
It will be interesting to see.. Means they finally nailed down their soft drinks and wanted to expland

The market is quite competitive for alcoholic drinks though. I'm sure they must have planned extensively and known how to go about it

Nigerians will buy it for sure if well marketed



Meanwhile Check my signature and visit my blog, you'll love it wink

1 Like

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Zamad(m): 7:51am On Mar 08, 2018
ALCOHOLIC COCA-COLA....HMM,FIRST NA SUGAR,NOW ALCOHOL.SOUNDS LIKE DE GEA PLAYING AS A STRIKER

5 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by helphelp: 7:51am On Mar 08, 2018
Smh
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by free2ryhme: 7:52am On Mar 08, 2018
adetoroamos:
nice one, no more mixture again... na direct


see dem

awon omo tramadol generation undecided

7 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by jerrybakermillz(m): 7:52am On Mar 08, 2018
Codeine boiz go love the news wella

1 Like

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Funjosh(m): 7:52am On Mar 08, 2018
What Nigerians have been drinking since, we have been mixing Coca Cola with various types of spirits. grin

3 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Bennethanderson(m): 7:52am On Mar 08, 2018
Ahead ahead ,we are waiting
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by krisinfo: 7:52am On Mar 08, 2018
Wow. At last my dream came tru.
CoCa-Lager! Aaaaah I feel so fufiled

3 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by idu1(m): 7:53am On Mar 08, 2018
Radarada
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by OKorowanta: 7:53am On Mar 08, 2018
Business sense.
Cocacola worldwide will key into it soon.

1 Like

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Rexnegro(m): 7:54am On Mar 08, 2018
E no concern me I don't drink alcohol
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Macgreat(m): 7:54am On Mar 08, 2018
LOL. More money for them.

Rexnegro:
E no concern me I don't drink alcohol

Abi Ooo. I Don't too.

1 Like

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by maxwell767(m): 7:55am On Mar 08, 2018
grin
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by BrightDeGea(m): 7:55am On Mar 08, 2018
Experiment is here to stay wink

1 Like

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by maxiuc(m): 7:55am On Mar 08, 2018
Coca-Cola una dey mad

Diabetes

Now you guys wants to rapidly damage More kidneys and liver abi

Sugary alcohol

4 Likes

Re: Coca-cola Plans To Launch Its First Alcoholic Drink by petuniaevents(f): 7:56am On Mar 08, 2018
They should not put sugar inside for us oo
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by BigBelleControl(m): 7:56am On Mar 08, 2018
The merry fact that it is Coca cola will want people to give it a trial.

Finally, those people that have been mixing other drinks with Coke will know have full license of taking alcohol in Coke bottle.
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by justi4jesu(f): 7:56am On Mar 08, 2018
Re: Coca-cola Plans To Launch Its First Alcoholic Drink by Aldebaran(m): 7:56am On Mar 08, 2018
After you almost killed us with sugar, now you want to finish our liver and kidney with ALCOHOL grin

2 Likes

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