Big Data and Analytics is the innovative technology that is increasingly becoming a part of the entrepreneurial space. Almost every industry vertical is exploring the potential of numbers and data and travel and hospitality is no exception. The businesses in this space deal with thousands of customers on a routine basis. With diverse customers coming in with different expectations, it becomes a challenge to understand them and use this insight to elevate the level of services. This is the reason that smart entrepreneurs are investing in Enterprise Business Analytics Solutions today. This can be a considerable investment for any business but the results could be totally outstanding. Let us see how Big Data can drive growth for businesses in the travel and hospitality domain:

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