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Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index - Business - Nairaland

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Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by BrandSpurNG: 10:51am On May 29, 2018
Pepsi has been named as the world’s most effective brand in Effie Worldwide’s 2018 Effie Effectiveness Index, replacing last year’s top brand Vodafone.

Pepsi swapped places with the mobile network, which dropped to fourth in the ranking. Pepsi also overtook arch-rival Coca-Cola, which fell from second to third – swapping places with McDonald’s.

The rest of the top 10 brands was made up of Movistar, IBM, KFC, Chevrolet, Mastercard, Burger King, Poker and Sr Toronjo, with the last three of these tied for tenth place.

Pepsi’s parent company PepsiCo was also recognized in the most effective marketer category, rising from fifth to second – behind only Unilever, which retained its place at the top of the list. It is the fifth time since the ranking began in 2011 that the FMCG giant has been named most effective marketer.

Procter & Gamble, however, fell from third to sixth – marking the first time since 2011 the Gillette and Pampers owner did not make the top five.

Elsewhere Nestlé fell one place to third, and The Coca-Cola Company, which topped the list in 2016, held on to fourth place. Mars broke into the top five for the first time, in fifth place, with AB InBev, Heineken, McDonald’s and Vodafone completing the top ten.

Among agency networks, McCann Worldgroup climbed to number one, unseating BBDO Worldwide, which fell one place. Ogilvy, DDB, OMD, Y&R, Leo Burnett, Grey, MullenLowe, and TBWA completed the top ten.

Sancho BBDO, based in Bogota, Colombia, was named the most effective agency. While 13 countries were represented in the top 20 of this category, there were no UK agencies – with Hungary, Romania, and Turkey the only European countries to appear in the top 20.

The ranking of the most effective agency holding groups was unchanged from last year, with WPP topping the list, followed by Omnicom, IPG, Publicis Groupe and Dentsu.

The 2018 Effie Index is compiled from 3,476 finalists and winning entries from worldwide Effie Awards competitions between during 2017, with brands, marketing and agencies receiving points for each Grand Effie, Gold, Silver, Bronze and finalist place they achieve.

Traci Alford, president and chief executive of Effie Worldwide, said: “The Global Effie Index has become the gold standard for measuring marketing effectiveness throughout the world.

“Despite a rapidly changing landscape, Effie winners continue to create exceptional work, deliver results in all forms and drive growth for their businesses. The top-ranked teams represent the very best of our industry, and we offer them our sincerest congratulations.”


SOURCE: https://brandspurng.com/pepsi-overtakes-coke-as-worlds-most-effective-brand-in-effie-index/

3 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by postbox: 7:40am On May 30, 2018
Brand wars rages on.

2 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by rodeo0070(m): 6:40am On May 31, 2018
Age long battle

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Acidosis(m): 6:59am On May 31, 2018
The heavy investments on celebrity endorsements, brand ambassadors, and advertising campaigns have finally paid off.


Well done Pepsi!

29 Likes 1 Share

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by UNIZIK1stSon(m): 7:26am On May 31, 2018
Alomo Gang is here.....Action Bitter Master.....Origin Bitters Biggest Customer



I just hate Sugar!!!



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2 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by BlackHatNaija: 7:26am On May 31, 2018
I was looking out for this judging by the recent attacks on the cocacola brand. Many claim it can be used as a detergent, some says it melts together if you cook it. I even saw a video of lady washing her hair with it.

So many different claims, even if they're not true, it's really bad for business.

But for #cokeaddicts like me. No one stops my coke. We love cocacola!

23 Likes 1 Share

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Buffalowings3(m): 7:26am On May 31, 2018
who dey drink pepsi sad sad

Coke all the way cool

5 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by izzou(m): 7:26am On May 31, 2018
angry

We can't take this

Bigi Cola nko?

Nonsense angry

5 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by lilfreezy: 7:26am On May 31, 2018
All of them na SUGAR

3 Likes 1 Share

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by johnmattew: 7:27am On May 31, 2018
Forbes released a list of the most valuable brands last week, pepsi wasnt even close to cocoa cola....cocoa cola was among the top 10,pepsi wasnt

2 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by MANNABBQGRILLS: 7:27am On May 31, 2018
Nothing last forever......
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by johnmattew: 7:29am On May 31, 2018
Buffalowings3:
who dey drink pepsi sad sad

Coke all the way cool
BIGI Ti take over

4 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Lagbaja01(m): 7:29am On May 31, 2018
Those two companies are doing more harms to the well being of people than good...... " Ikun n jogede,ikun n redi,ikun komo pe ohun todun lo n pani" (squarel is eating banana & rejoices but doesnt know dat sweet things kills)



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Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by maxiuc(m): 7:30am On May 31, 2018
grin

Coke wey stingy die

Pepsi has already overwhelmed Coke

50cl of Pepsi is N100

35cl of coke is N100

Even bigcola is phasing out coke

It is only on bottle that Coke is still flexing Power

8 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by JoeShiGma(m): 7:30am On May 31, 2018
All this one na lie

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by beesyb(f): 7:31am On May 31, 2018
Congratulations Pepsi
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by princeade86(m): 7:32am On May 31, 2018
#teampepsi#

1 Like 1 Share

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by eDeity: 7:32am On May 31, 2018
cool
All na tool for imperialism

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by obataokenwa(m): 7:32am On May 31, 2018
I know of a Yoruba man that drinks five bottles of Pepsi everyday.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by handsomeclouds(m): 7:35am On May 31, 2018
Wow..

No wonder coca cola had to float an alcoholic drink.

They are on their way to hell! I hope the company dies and never get revived forever!
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by bettercreature(m): 7:35am On May 31, 2018
Chevrolet shouldnt make the list its a scam

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by toscolee(m): 7:36am On May 31, 2018
One day, Innoson motors, pro force, Dangote group and other Nigerian companies will be listed too.

3 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by nanauju(f): 7:36am On May 31, 2018
Coke lost it in Nigeria when they decided to be N150 and their major competitor Pepsi was still selling @ N100.

11 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Whobedatte(m): 7:38am On May 31, 2018
Price review
Market research
Road show activations
In store activation
Massive awareness
Good one Pepsi
Coca-Cola needs a thorough prove review too
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by SolexxBarry(m): 7:38am On May 31, 2018
Long awaited achievement,big ups pepsi

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by elopee3000(m): 7:42am On May 31, 2018
America is still number of everything in this world inshort the world is living in America ,even economy of coka cola is bigger then Lagos state
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by madenigga(m): 7:53am On May 31, 2018
Buffalowings3:
who dey drink pepsi sad sad

Coke all the way cool
These days Nigerian coke is too watery

2 Likes

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by robotix: 8:02am On May 31, 2018
post=68039706:
I was looking out for this judging by the recent attacks on the cocacola brand. Many claim it can be used as a detergent, some says it melts together if you cook it. I even saw a video of lady washing her hair with it.

So many different claims, even if they're not true, it's really bad for business.

But for #cokeaddicts like me. No one stops my coke. We love cocacola!

Bros, Bigi Cola does it for me and far as I am concerned, they (coke and Pepsi g will lose market share in the next 5 years. Bigi Cola is on fire right now.

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by gonkin(m): 8:02am On May 31, 2018
I Prefer pepsi to Coca-Cola
Boil coke it becomes a thick honey like goo Boil pepsi it actually evaporates completely.
50cl of Coke has 60g of sugar 50cl of pepsi has 50g of sugar
As for the mentos experiment Coca-Cola is DA-BOMB
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by YesNo(m): 8:05am On May 31, 2018
Coca-Cola now tastes like assorted shiet in a very fine sexy bottle.

Or izit only in our shiet hole country?
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by boyjo: 8:05am On May 31, 2018
That's my drink kiss
Go Pepsi wink
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by EternalBeing: 8:05am On May 31, 2018
Ok.

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