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Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index - Business (2) - Nairaland

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Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Horus(m): 8:07am On May 31, 2018
We need an African brand
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by boyjo: 8:08am On May 31, 2018
handsomeclouds:
Wow..

No wonder coca cola had to float an alcoholic drink.

They are on their way to hell! I hope the company dies and never get revived forever!

Hahaha wetin dem do you?
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by lockupnop: 8:16am On May 31, 2018
post=68039706:
I was looking out for this judging by the recent attacks on the cocacola brand. Many claim it can be used as a detergent, some says it melts together if you cook it. I even saw a video of lady washing her hair with it.

So many different claims, even if they're not true, it's really bad for business.

But for #cokeaddicts like me. No one stops my coke. We love cocacola!


I love coke and i take it atleast 2 or 3 times a week reduced ... I went to a place the only option left was pepsi so i took it ...My brothers and sisters in the lord i hear weian for my lower back pepsi handwork. For 3 days i was in pain i had to drink Origin everyday for 5 days ...Olboy see sh/t !
Orijin saving lives since 1820 ..... Anyway i'm back to my sweetheart coke nothing can seperate us

Make dem like use am clean menses e no join we go drink ..no be only toilet washer ...

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by dudekennyboi(m): 8:23am On May 31, 2018
handsomeclouds:
Wow..

No wonder coca cola had to float an alcoholic drink.

They are on their way to hell! I hope the company dies and never get revived forever!

Savage!! You should be ashamed of yourself, your mates are praying for more employment opportunities and you otherwise

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Nobody: 8:28am On May 31, 2018
Acidosis:
The heavy investments on celebrity endorsements, brand ambassadors, and advertising campaigns have finally paid off.


Well done Pepsi!
How?
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Nobody: 8:32am On May 31, 2018
nanauju:
Coke lost it in Nigeria when they decided to be N150 and their major competitor Pepsi was still selling @ N100.
They are still topping the market here in Nigeria. That price alone was a good strategy for them. They were not foolish not to take cognizant of their competitor,'s price

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by bmaks: 8:39am On May 31, 2018
Wow.... Dats so sweet for Pepsi, nothing in life is permanent.

It's easy to be a champion but maintaining the championship is the REAL DEAL.

NO STOPPING, NO RELAXING.... YOUR MINUTE OR LAXITY IS SOMEONE ELSE'S LEAD OVER YOU.

NO ONE IN LIFE AS EVER ARRIVED.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Acidosis(m): 8:39am On May 31, 2018
asuustrike2009:
How?
In Nigeria, the popular "long throat" campaign is an example.

You can read more online
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by 4FACEADELEKE(m): 8:43am On May 31, 2018
Pepsi my drink for sure,for just 100 naira,and best when served chill
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by courage1096: 8:49am On May 31, 2018
post=68039706:
I was looking out for this judging by the recent attacks on the cocacola brand. Many claim it can be used as a detergent, some says it melts together if you cook it. I even saw a video of lady washing her hair with it.

So many different claims, even if they're not true, it's really bad for business.

But for #cokeaddicts like me. No one stops my coke. We love cocacola!
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by courage1096: 8:52am On May 31, 2018
Coke is life my brtherquote author= post=68039706]I was looking out for this judging by the recent attacks on the cocacola brand. Many claim it can be used as a detergent, some says it melts together if you cook it. I even saw a video of lady washing her hair with it.

So many different claims, even if they're not true, it's really bad for business.

But for #cokeaddicts like me. No one stops my coke. We love cocacola![/quote]
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Wizclue(m): 9:09am On May 31, 2018
postbox:
Brand wars rages on.
Pepsi wey no sweet
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Evangkatsoulis: 9:15am On May 31, 2018
nanauju:
Coke lost it in Nigeria when they decided to be N150 and their major competitor Pepsi was still selling @ N100.


Coke is N150 for 60cl while pepsi is N100 for that light sour 50cl drink.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by petitejolie(f): 9:41am On May 31, 2018
It's expected. Piple now prefer Pepsi to coke. It has nothing to do wit brand ambassadors. The viral Videos of d powerful tins coke does to the outside matter will scare d hell outa you imagining wat it will do inside ur body.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by lloyds(m): 10:06am On May 31, 2018
When Coke started small small bottle of N100 in Nigeria, they lost it.

When Pepsi and Bigi are bigger and cheaper.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by charlsecy(m): 11:37am On May 31, 2018
Acidosis:
The heavy investments on celebrity endorsements, brand ambassadors, and advertising campaigns have finally paid off.Well done Pepsi!
Celebrity endorsement is workable in food, fashion, device, etc., but do you think Glo gains any patronage based on their use of such endorsements? Can it work in telecommunications?
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Nobody: 1:10pm On May 31, 2018
post=68039706:
I was looking out for this judging by the recent attacks on the cocacola brand. Many claim it can be used as a detergent, some says it melts together if you cook it. I even saw a video of lady washing her hair with it.

So many different claims, even if they're not true, it's really bad for business.

But for #cokeaddicts like me. No one stops my coke. We love cocacola!
the hate is now too much for them, i only drink coke to get energy, some abuse it, i think that's why it deal with them.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Nobody: 1:17pm On May 31, 2018
obataokenwa:
I know of a Yoruba man that drinks five bottles of Pepsi everyday.
ha

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by Acidosis(m): 1:29pm On May 31, 2018
charlsecy:
Celebrity endorsement is workable in food, fashion, device, etc., but do you think Glo gains any patronage based on their use of such endorsements? Can it work in telecommunications?

It can work in the area of brand positioning and competitive distinctiveness. However, I do not think it has any direct influence on sales.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by victorioushands: 1:31pm On May 31, 2018
Acidosis:
The heavy investments on celebrity endorsements, brand ambassadors, and advertising campaigns have finally paid off.


Well done Pepsi!

Well, I don't think I've seen more of Pepsi in advertisement than Coca Cola. But advert paid off too. Pepsi has been the best in flavoured mineral drinks - way better thank coke. I don't know why people love Coca Cola anyways.
Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by charlsecy(m): 3:43pm On May 31, 2018
Acidosis:
It can work in the area of brand positioning and competitive distinctiveness. However, I do not think it has any direct influence on sales.
You are right... I am certain it has little or no impact on sales. Just free 3GB is better than even the endorsements of all the celebrities in the world put together.

1 Like

Re: Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index by akigbemaru: 5:35am On Jun 01, 2018
BrandSpurNG:
Pepsi has been named as the world’s most effective brand in Effie Worldwide’s 2018 Effie Effectiveness Index, replacing last year’s top brand Vodafone.

Pepsi swapped places with the mobile network, which dropped to fourth in the ranking. Pepsi also overtook arch-rival Coca-Cola, which fell from second to third – swapping places with McDonald’s.

The rest of the top 10 brands was made up of Movistar, IBM, KFC, Chevrolet, Mastercard, Burger King, Poker and Sr Toronjo, with the last three of these tied for tenth place.

Pepsi’s parent company PepsiCo was also recognized in the most effective marketer category, rising from fifth to second – behind only Unilever, which retained its place at the top of the list. It is the fifth time since the ranking began in 2011 that the FMCG giant has been named most effective marketer.

Procter & Gamble, however, fell from third to sixth – marking the first time since 2011 the Gillette and Pampers owner did not make the top five.

Elsewhere Nestlé fell one place to third, and The Coca-Cola Company, which topped the list in 2016, held on to fourth place. Mars broke into the top five for the first time, in fifth place, with AB InBev, Heineken, McDonald’s and Vodafone completing the top ten.

Among agency networks, McCann Worldgroup climbed to number one, unseating BBDO Worldwide, which fell one place. Ogilvy, DDB, OMD, Y&R, Leo Burnett, Grey, MullenLowe, and TBWA completed the top ten.

Sancho BBDO, based in Bogota, Colombia, was named the most effective agency. While 13 countries were represented in the top 20 of this category, there were no UK agencies – with Hungary, Romania, and Turkey the only European countries to appear in the top 20.

The ranking of the most effective agency holding groups was unchanged from last year, with WPP topping the list, followed by Omnicom, IPG, Publicis Groupe and Dentsu.

The 2018 Effie Index is compiled from 3,476 finalists and winning entries from worldwide Effie Awards competitions between during 2017, with brands, marketing and agencies receiving points for each Grand Effie, Gold, Silver, Bronze and finalist place they achieve.

Traci Alford, president and chief executive of Effie Worldwide, said: “The Global Effie Index has become the gold standard for measuring marketing effectiveness throughout the world.

“Despite a rapidly changing landscape, Effie winners continue to create exceptional work, deliver results in all forms and drive growth for their businesses. The top-ranked teams represent the very best of our industry, and we offer them our sincerest congratulations.”


SOURCE: https://brandspurng.com/pepsi-overtakes-coke-as-worlds-most-effective-brand-in-effie-index/

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