“Women also want sex appeal,” says Chris Hart, a relationships expert. “We want someone who will sweep us off our feet like all the Hollywood leading men. I’m afraid that’s what the bad boys are; exciting, uncontrollable and unpredictable. It’s like holding a tiger by the tail.”

Being caught in their clutches, in the beginning, is perfectly understandable. They’re confident, commanding and exceptionally convincing because they’ve done it a thousand times. “I hate to say this but there’s a streak in women of ‘I’ll change him’, ‘with me he’s going to be different’, “says Hart. Sadly we all know how much of a fallacy this can be, with bad habits being magnified under the marriage lens. However, Hart insists that this, not low self-esteem or ‘daddy issues’, is the main reason we give in to the ‘bad boy addiction’.

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