“Until someone sees you and calls you your business name, you’ve not started doing business”.

This was the message that got the Tek-Preneurs at the May 2018 Tek-PRENIT session applauding.

Before then, – not like I was felt I had arrived or anything of that sort, but I was satisfied doing business on a low key.

I didn’t find it necessary getting the “whole” world know what I was up to, the business I was into or what I stood for.

As far as family and close friends were updated, that was fine by me. The rest of the world would probably know when I hit it big *winks*.

This was my mindset (a very bad one at that), until those words came forth and changed everything.

Branding is not just for businesses or corporate organizations. There are two kinds of branding; corporate and personal/entrepreneurial branding.

And apart from consistency, one way I know people would know you for your business, is if you’ve been able to portray your individuality as a brand.

my personal brand, personal branding

People should link you to your business and not the other way round. Even when your business becomes and international trademark, people should have known the brain behind it.

Imagine a scenario where your corporate brand is strong and worldwide but nobody knows it’s you or worse, an instance where someone else publicly takes your glory, I’m sure you wouldn’t find it funny.

Building your own personal brand is therefore very important in business and can go a long way to spur your business to the top.

It has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high quality friends and industry recognition

Earlier in I want to share a coke, we made it clear that https://www.tekxus.com/blog/2018/06/11/my-personal-brand/