In today’s world, the power of social media can not be oversized.

Everyday lives of people are being transformed globally, by something they posted on social media after people take it upon themselves to share. Even brands these days are using social media in more organic ways than ever to push their message to their target audience.

One of such examples, is one young man, who simply identifies himself as Billy, who posted about his Dad’s new doughnut shop– Billy’s Donuts, on micro blogging social networking site Twitter.

Billy posted:

_{My dad is sad cause no one is coming to his new donut shop �}


His followers and other Twitter users were moved by his one line tweet which showed love and concern for his Dad that that they took it upon themselves to share, making it go viral. As at press time the said tweet has been retweeted over 200 thousand and liked by over half a million people. Yes you read right, half a million people. Imagine just 1% of that number actually patronising the store!

While we do not know if up to 1% visited the store, what known from Billy's update is that his Dad's doughnuts sold out because the tweet went viral. He was quick to share the address of the store once he saw that his initial tweet had gathered steam. He also shared the Instagram handle of the store which had 71 followers as at when he shared the screenshot. As the time of the post, the page has garnered over 49,000 followers. His Dad's store is also no doubt now one of the most popular private owned 'donut' stores in the US, thanks to his one liner on Twitter. The power of social media is simply phenomenal!


One thing is sure, Billy's Donut will have an overflow of customers for a minute, or even permanently if they taste as good as they look. Billy used social media to push his Dad's business, and that gave it a boost thousands of dollars spent on direct advertising will probably not have achieved.

Just wanted to update yall! We completely sold out of donuts and kolaches! You are all amazing. I can't thank everyone enough for coming out and supporting local businesses. This means so much to my family ❤️ pic.twitter.com/o3GQcKvVnG

— billy (@hibillyby) March 10, 2019

One thing is sure, Billy’s Donut will have an overflow of customers for a minute, or even permanently if they taste as good as they look. Billy used social media to push his Dad’s business, and that gave it a boost thousands of dollars spent on direct advertising will probably not have achieved.

There are a lot of lessons to learn from this story, the most important being that social media shouldn’t be used just for fun and banter. It should also be a channel to make money and promote businesses. You may not be as lucky as Billy, to post a life changing, viral one-liner, but you can still use it to promote your business and make good income as a result of using social media.

Long story short, be like Billy.

https://www.mojidelano.com/2019/03/power-of-social-media-mans-new-doughnut-store-sells-out-after-son-put-out-tweet-that-he-was-sad-because-of-low-patronage/

Who else prefer the plain doughnuts with jam inside and little sugar on its body.

fuckerstard:
Who else prefer the plain doughnuts with jam inside and little sugar on its body.

Stop arousing my appetite

PhenomenalMorgan:

Stop arousing my appetite

I Love DOUGHNUT

choi his father became an over night success get it Nigerians? This pure over night success not Nigerian over night oooooo

Bring your Adsense and website so I can buy them

the dad was the one behind that handle. good strategy

Nice... in Nigeria, the lad may be ashamed his father is selling bunz. .

The man even unfollowed 3 persons after his doughnut business became famous

fuckerstard:
Who else prefer the plain doughnuts with jam inside and little sugar on its body.

Love the jam part like crazy

Watch out for this boy, he will make a good sales man.. If your biz is not on social media, you still in 1818 just hanging around in 2019..

fuckerstard:
Who else prefer the plain doughnuts with jam inside and little sugar on its body.

Why did you do that?!

Now I can't stop slobbering.

who here has been to krispy Kreme Nigeria

I wonder what happens after today.

I hope they keep the customer traffic

This is when we'll know if the Doughnuts were awesomely made...

Soft,
Hot,
with a bit of Sugar around it,
and some Jam inside of it,
Oily, but not soo much that make your mouth oily too
Has it's own texture, Not like Puff Puff, Not like Buns


OH! I love Doughnuts.

I remember buying it in Secondary School during break time.

That time, It was just 10 Naira, Then they increased the Price to 20 naira.

We always rush it that time at the Tuck Shop

MZEE01:
the dad was the one behind that handle. good strategy

his son.

The man is quite old

JubrinElSudan:
The man even unfollowed 2 persons after he became famous

3 actually... When people becomes successful, they drift away from friends.

People's life do change overnight... Example, the Kevin Hart drawer... But people's life get spoiled over the social media too... Depends on how you use it

For me it is warm jam doughnut without sugar...heaven

fuckerstard:
Who else prefer the plain doughnuts with jam inside and little sugar on its body.

vizkiz:
Never underestimate the power of the internet.

It is just a pity that most people on nairaland rather use their internet prowess to become tribalistic bigots and asslickers to politicians for peanuts.

Ah swear

JubrinElSudan:
The man even unfollowed 2 persons after he became famous

I thought I was the only one who see the change in number of people is is following.. Before: following 15 .....after: following 12 He don become celeb na

fuckerstard:
Who else prefer the plain doughnuts with jam inside and little sugar on its body.

that is not doughnut at all,doughnut should have a hole,that your own na African doughnut

Nice store.

wow just game them a follow...power of social media...very soon they'll get sponsors

I'm sad because no one wants to buy my romance novels.

Good son of a good father

VaselineCrew:
who here has been to krispy Kreme Nigeria

Oddly, I haven't cuz I was never a fan of doughnuts in the past but with the chocolate and strawberry toppings I see whenever I pass by the krispy kreme shop, I want to taste it to know how good it is.

MZEE01:
the dad was the one behind that handle. good strategy

Why would u even think dat way..haba naija mentality...