How to build a business like McDonalds?

In business, marketing is very important.

This is what we learned from Profit Works website who analyzed the billion dollar company.

.

1 - In 1967, McDonald’s spent $2.3 million, or about 1% of its sales, on its first national advertising campaign, which was unheard amount for a fast-food chain.

2 - Ray Kroc joined McDonald’s in 1955. He started to franchise and eventually bought McDonald’s from the McDonald’s brothers in 1961.

3 - Ray Kroc understand the importance of both advertising and marketing. He believed both of it played a key role in the development of McDonald’s Corporation.

4 - McDonald’s spend around $2 billion dollars in advertising. They are targeting different groups including children.

5 - McDonald’s has 3 core value in their marketing campaign.

.

6 - The first one: Make people aware of the product.

7 - Second: Make them feel positive about the product.

8 - Third: Make them remember the product.

9 - McDonald’s Happy Meals included toys like popular Teenie Beanie Baby Promotion in 1996 and 1997 and established a Global Marketing Alliance with Disney / Pixar in 1998.

10 - They advertised towards children targeting popular toys that children would be drawn towards.


Visit Us Below

Digital Primate Web Design
Best SEO Service