The big picture: Mozilla's new logo and branding for its Firefox family of products highlight that Mozilla is evolving beyond the web browser, and is looking to carve out a unique identity. The company is also looking down the road and will begin to offer some sort of premium subscription later in the year. By introducing a subscription, Mozilla would be diversifying its revenue stream, becoming less reliant on search companies.
Almost a year ago, Mozilla announced it was evolving the Firefox brand, and subsequently sought feedback from users on fresh logo designs. If you recall, Mozilla offered two designs: one that was more of a geometric fox head, and the other being more of a circular flame. Now, it seems Mozilla has settled on a new iteration of the latter, as the company debuts its new logo.
Ardent Firefox users may be affronted at the removal of the longstanding fox, but fret not; this new logo will serve as a parent brand to identify the family of Firefox products. The Firefox brand has expanded to include components like Firefox Send, Firefox Monitor, Firefox Lockwise, and of course, the Firefox web browser.

As Mozilla has indicated in the past, it wants to better distinguish its bevy of products. So, the Firefox browser itself will retain the fox logo. Have a look:

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