[b]5 Definitions Of Career Branding
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Career branding is way different from personal branding and has a lot to do with how you position yourself in the career space in the eyes of your potential employers. How do you define your career brand?

A lot of people have different misconceptions about career branding and feel it has to do with the number of followers you have. Career branding may encompass all of these, but it is way deeper than how you physically look.

In case you are still in the dark about what career branding is, then these 5 different definitions will give you an insight into what career branding is.

1. Your Career Brand As A Set Of Expectations

“Your career brand is the set of expectations, skills, experiences, and memories that, taken together, accounts for an employer’s decision to choose you over another.”

– Seth Godin

Seth gives a complete overview of what career branding is. According to him, career branding combines the expectations of your employer, ie, what they expect you to do for the organization.

What skills you have that can add value to the organization?

And what experiences you have garnered from working previously. How you have used your skills to gain experiences relevant to your field.

All of these make up your memories. Your skills, experiences, and activities all taken together define your career brand. This is what differentiate you from other people in the career space.

2. Creating A Professional Name

Career branding is the process of creating a recognizable professional name and reputation for yourself.

– Job Interview Site
Anyone can easily call themselves anything online. I have personally seen lots of funny names people call themselves online. But that doesn’t define who you really are.

Career branding is all about carving a name for yourself in the professional world.

Just like your name defines how people relate with you, your career brand determines how potential employers relates and interacts with you.

3. A Marketing Technique

Career Branding is a technique of marketing yourself as a brand.

– Wise Step
Career branding involves communicating your values, contributions, and performance in a way that markets you to a potential employer.

You communicate your values by showcasing your skills, talents, and abilities in a way that appeals to the employers.

4. Know, Like, and Trust

Career Branding is the art of becoming knowable, likable and trustable.

– John Jantsch

Your career brand is what makes you known, liked and trusted. With a career brand, you are able to build a name for yourself that helps people find you or refer you to other people who could employ you.

People only like to work or do business with people they know, like and to an extent, can trust.

When an employer know that they can trust you enough to give you a job, your job search becomes easier.

When people like you, they will be more willing to refer you to other people for a job they know you can perform best at.

5. Keys To Brand Success

Career branding is the key to success in your career as it helps you define who you are.

– Simon Mainwaring

It is difficult for most people to decide on what they want to do without having a deep self talk with themselves.

Career branding helps define who you are. It gives a guide into who you are and what you want to become.

Career branding helps you stand out from others. It differentiates you from the crowd as it helps you know where and what to focus on as a person.

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