Running Facebook/IG ads can be frustrating especially if you keep spending money with results. The fact is that if you get your targeting wrong, then there is no hope for your adverts.

Targeting is one of the most important things you must get right.

There are 3 targeting options:

You either target by :

1. Interest.

2. Demographics.

3. Behaviours.

Targeting by interest is what you can do on Instagram when you use the promote post button, you can’t really target with the important demographics and behaviours.

Even at that, interest targeting on Instagram is very limited. So, it is advisable you target through Facebook Ads Manager.

Ideally, when targeting you should use a combination of both interest, demographics and behaviours. This will push your ads to your main audience.

In case you are asking what targeting is, it means the instruction you give Facebook/Instagram who and who they should show your sponsored ads to. If you don’t do that and your ads are not shown to those that need your kind of products and the purchasing power to buy it, you may just be wasting the money you pay for the sponsored ads.


cc: Dominique
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