Guys, do you think average Nigerians will prefer to buy an affordable juice of 150 naira to soft drinks of 100 naira? If the quality of the juice is good. Or will Nigerians complain 150 naira is too much for 50cl juice?

The prove is on a recent lacasera bottle the last batches that left the line if you can find one you'll see the coca cola logo on it.

Wickedtruths:


Acquired wetin?

Give me a link to where Coca cola aquired La Casera and I'll give you a link to where the MD of the company producing La Casera gave a breakdown of the soft drinks market.

They acquired Limca and only recently acquired Chivita because it led the juice segment and Five alive was doing poorly.

What about fumman Juice

faithfull18:

Not entirely o.

But u said d brand has been killed. Is death no longer d outcome of being killed?

lexy2014:


But u said d brand has been killed. Is death no longer d outcome of being killed?

Lol, I am sure you know what I meant.

seunmohmoh:
Nothing

Make we link up mami. You are what I eat.

bajeen:
May be this hasn't reached the north. La Casera's distribution is the most distributed after Coke and Pepsi products

Before Bigi products? Maybe,but now? That's a big fat lie,only 1 out of 10 Nigerians will pick lacasera over Bigi Apple.
Manufacturer of Bigi are just too good, they know Nigerians like quantity,so they made good products and also increased it's size to be 60cl,while others are 35/50cl.
Give them 5 more years,they will have at least 60% of soft drinks market in Nigeria.

Midex88:
What about fumman Juice

What happened to fumman juice. It's no longer in the market

Greatzeus:

Before Bigi products? Maybe,but now? That's a big fat lie,only 1 out of 10 Nigerians will pick lacasera over Bigi Apple.
Manufacturer of Bigi are just too good, they know Nigerians like quantity,so they made good products and also increased it's size to be 60cl,while others are 35/50cl.
Give them 5 more years,they will have at least 60% of soft drinks market in Nigeria.

Ok. My sample size is the core northern states. Yours I guess is Lagos and environs. Thus, different perspectives.

[quote author=meobizy post=83041444]
The manufacturers of Nigeria’s leading apple drink, La Casera Apple Drink have announced the launch of a new Under The Crown Consumer Promotion tagged “Refresh & Connect”. The consumer promotion was flagged off on Thursday, October 10th, 2019, at The Sojourner by Genesis Ikeja, Lagos.

The promo is aimed at rewarding the brand’s esteemed consumers and to further strengthen the existing bond with the consumers while also reinforcing its brand positioning as a major player in the CSD category.


L-R: Group Marketing Director, The La Casera Company (TLCC), Mr Emmanuel Agu; Head, Federal Competition and Consumer Protection Commission Lagos Office, Mrs Susie Onwuka; Managing Director TLCC, Mr. Chinedum Okereke; and Group Portfolio Marketing Manager TLCC, Mr Onyeka Okoli at the media launch of La Casera Refresh and Connect Promo in Lagos.

Flagging off the consumer promotion at the well-attended event, the Managing Director of The La Casera Company (TLCC), Chinedum Okereke, in his keynote address explained that the La Casera Refresh and Connect consumer promo is an expression of appreciation to consumers who have remained loyal and committed to the brand over the years.



According to Okereke he said

“We are in business because our teeming consumers have chosen to remain loyal and committed to our brand, the La Casera Apple drink, which has been in the market for almost two decades. Consumer loyalty is a prerequisite for success in the highly competitive CSD segment in Nigeria, and one of the ways to appreciate that loyalty is by giving back to the consumers in a creative and exciting way.” He stressed further that the “Refresh and Connect promo” was based on deep insight which reveals that the average Nigerian relish staying refreshed and connected to loved ones, hence the promo idea.



While explaining the idea behind the consumer promotion, the Group Marketing Director, The La Casera Company (TLCC), Emmanuel Agu expressed optimism at the excitement the promo will generate among consumers across the country. He said

“with the La Casera “Refresh and Connect Consumer promo”, the brand is set to further connect with consumers by encouraging them to partake in the promo and win big. Various prizes to be won include Smart TVs, Smart Watches, Laptops, Mobile phones, Bluetooth Headsets, La Casera products and airtime worth millions of naira are all up for grabs.



He stated that the promo crowns for the La Casera Apple Drink have been specifically designed and come in Yellow as against the regular Blue color. Consumers should purchase La Casera promotional bottles in 35cL, 50cL or 60cL with a yellow cover to participate in the promo.



Speaking on the mechanics of the promo, the Group Portfolio Marketing Manager, The La Casera Company (TLCC), Onyeka Okoli, said,

“Consumers are required to look under the bottle cap and text the 8 digits unique code under the cap via SMS to 20055 or via WhatsApp to 09034509330 to win airtime and also qualify to participate in the monthly draws to win other fantastic prizes. He reiterated that consumers who participate up to 10 times each month will qualify and be entered into the Monthly Grand Draw where various prizes will be won. 6 Grand Draws would be held throughout the duration of promo at different locations.



The promo which will run from October 1st to December 31st, 2019 is an avenue for every consumer to enjoy a refreshing bottle of La Casera Apple drink with natural apple taste and also win big.

https://www.bellanaija.com/2019/10/la-casera-consumer-promotion/?fbclid=IwAR3Ex_oR2zQNVz1uN30WHDIhcKdPjslBr9boYVutY5hmZLOIJ1myvoA7sSM

[b][b]La Casera Introduces its ‘Refresh & Connect’ Consumer Promo [/b][/b]

The manufacturers of Nigeria’s leading apple drink, La Casera Apple Drink have announced the launch of a new Under The Crown Consumer Promotion tagged “Refresh & Connect”. The consumer promotion was flagged off on Thursday, October 10th, 2019, at The Sojourner by Genesis Ikeja, Lagos.

The promo is aimed at rewarding the brand’s esteemed consumers and to further strengthen the existing bond with the consumers while also reinforcing its brand positioning as a major player in the CSD category.


L-R: Group Marketing Director, The La Casera Company (TLCC), Mr Emmanuel Agu; Head, Federal Competition and Consumer Protection Commission Lagos Office, Mrs Susie Onwuka; Managing Director TLCC, Mr. Chinedum Okereke; and Group Portfolio Marketing Manager TLCC, Mr Onyeka Okoli at the media launch of La Casera Refresh and Connect Promo in Lagos.

Flagging off the consumer promotion at the well-attended event, the Managing Director of The La Casera Company (TLCC), Chinedum Okereke, in his keynote address explained that the La Casera Refresh and Connect consumer promo is an expression of appreciation to consumers who have remained loyal and committed to the brand over the years.



According to Okereke he said

“We are in business because our teeming consumers have chosen to remain loyal and committed to our brand, the La Casera Apple drink, which has been in the market for almost two decades. Consumer loyalty is a prerequisite for success in the highly competitive CSD segment in Nigeria, and one of the ways to appreciate that loyalty is by giving back to the consumers in a creative and exciting way.” He stressed further that the “Refresh and Connect promo” was based on deep insight which reveals that the average Nigerian relish staying refreshed and connected to loved ones, hence the promo idea.



While explaining the idea behind the consumer promotion, the Group Marketing Director, The La Casera Company (TLCC), Emmanuel Agu expressed optimism at the excitement the promo will generate among consumers across the country. He said

“with the La Casera “Refresh and Connect Consumer promo”, the brand is set to further connect with consumers by encouraging them to partake in the promo and win big. Various prizes to be won include Smart TVs, Smart Watches, Laptops, Mobile phones, Bluetooth Headsets, La Casera products and airtime worth millions of naira are all up for grabs.



He stated that the promo crowns for the La Casera Apple Drink have been specifically designed and come in Yellow as against the regular Blue color. Consumers should purchase La Casera promotional bottles in 35cL, 50cL or 60cL with a yellow cover to participate in the promo.



Speaking on the mechanics of the promo, the Group Portfolio Marketing Manager, The La Casera Company (TLCC), Onyeka Okoli, said,

“Consumers are required to look under the bottle cap and text the 8 digits unique code under the cap via SMS to 20055 or via WhatsApp to 09034509330 to win airtime and also qualify to participate in the monthly draws to win other fantastic prizes. He reiterated that consumers who participate up to 10 times each month will qualify and be entered into the Monthly Grand Draw where various prizes will be won. 6 Grand Draws would be held throughout the duration of promo at different locations.



The promo which will run from October 1st to December 31st, 2019 is an avenue for every consumer to enjoy a refreshing bottle of La Casera Apple drink with natural apple taste and also win big.

https://www.bellanaija.com/2019/10/la-casera-consumer-promotion/?fbclid=IwAR3Ex_oR2zQNVz1uN30WHDIhcKdPjslBr9boYVutY5hmZLOIJ1myvoA7sSM