We all deserve to be heard. And your sonic identity can help make your brand synonymous with the sounds your customers or clients will hear. How you make a sonic identity is a different story. And there’s plenty of industry-leaders that can teach us how to do it.
The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never before. But hearing is taking center stage. With people always on the move, things like trendy smart speakers, podcasts, and music streaming now play an instrumental role in the world of brand recognition. By brands telling their story through an auditory experience, they create a sonic identity that customers and clients can recognize the next time they hear it. But does every brand story need a sonic identity?

A brief history of sonic identity
Sonic branding has been around for a long time. The songs and jingles that make up your childhood are proof of that. Think of the sounds you remember: your mother singing you to sleep. A teacher calling your name in front of a classroom. A tv or radio jingle that you’ll never forget. These memories stand out, staying with us long after they’ve come to pass. For decades, global brands like Coca-Cola, Skype, and McDonald’s have used music to create their sonic identities. Even an insurance company like Nationwide has used the same “Nationwide is On Your Side” jingle for the last fifty years.
And there’s science behind the lasting power of audio. Music can evoke specific memories, taking us back to moments of joy, happiness, and comfort. When brands reach consumers on an emotional level through song, they’re also creating a sonic identity that could define them for years to come.
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