There is a popular axiom which states that leaders are readers. Each day business opportunities are conceptualized by individuals with zest for entrepreneurship. The challenges most startups are facing is ability to commit themselves to lifelong learning, most successful entrepreneurs invest time in reading. As an entrepreneur or business owner the only way to break - even and to avoid business failure is to learn, unlearn and relearn according to the word of a businessman Alvin Toffler.

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