Small businesses have been forced to take a different turn in their business because of the current Coronavirus crisis. Unlike other crises, this is one that they have never faced before. With the lockdown everywhere, how can you keep your business going? I have decided to take time out to make a list of action items that can help you generate more leads, keep your customers and employees happy and satisfied.

Start Remote Work:

First of all, make your employees understand that this virus is going to change the direction of how work is being done and we would all have to start working remotely. Prepare the necessary tools like a laptop, internet connection, Slack and Zoom and a document that clearly states what deliverables each team member is responsible for completing.

Care for Your People:

It is important for business owners to show leadership. Make your employees understand that they are being protected but more importantly, they have roles to play in the growth of the business, make them feel safe. Also, create a plan for the next few weeks, then months, depending on how long this pandemic lasts. Be willing to adapt and to take on new plans. For now, recruitment can be on hold and this should be communicated to all prospective hires.

Communicate with Your Customers:

The best thing for your business during this crisis is to establish trust and brand loyalty. This is a good time to communicate with all customers, stakeholders and the general public that you are taking the necessary measures to fight the outbreak and even contributing to the solution (i.e. by making your employees work remotely). Read more here https://www.reliancehmo.com/blog/posts/coronavirus-7-tips-to-help-your-business-stay-alive-5

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