Since its invention a little over 48 years ago, email has been used for several purposes including marketing products and services. In our post about email marketing, we told you how you can start using this tool to grow engagements and conversions for your business.

The truth about email marketing is that even though it is very effective, it can be very tricky. It requires you to learn the ropes else you’d still have poor results after sending a ton of marketing emails. About 47% of marketers have said that to find the best performance, they test several email subject lines.
Why go through all that stress when you can get it right the first time? Yes, you can with the tips and examples we will show you in this post.

What is an email subject line?
We all are familiar with email subjects but just for formality’s sake, let’s explain what they are. An email subject line is that single line of text a recipient sees when your email drops in their box.

What makes up a good email marketing subject line?
In simple terms, a good email marketing subject line should make an immediate impact that will attract the recipient. Even if you packaged a powerful marketing piece in your email, the subject line can put all your work to waste if it is poor.

With a little more effort, you can increase your email open rates. At this point, the question that begs to be answered is “what makes up a good email marketing subject line?
While we treat the subject line casually, it is important to note that it determines whether an email will be read or not. You must have seen some subject lines that turned you off so bad you immediately trashed the email. Do you now see why you need the right email marketing subject lines?

Read more at... http://www.sme360.ng/2020/05/04/10-email-marketing-subject-lines-with-high-open-rates/