In 2006, the first TECNO phone hit the market. It was a result of the tireless work of a Nigerian, Nnamdi Ezeigo, and for the next decade TECNO Mobile championed itself as an African brand. TECNO researched, designed and released smartphones for Africans. And Africans lapped it up. Other sister brands, like itel and Infinix, were birthed.

But in the last three years, keen observers would have noticed a gradual shift in dynamics. TECNO Mobile and its siblings began to explore Asian markets in 2017 and have quickly drummed up a strong following there. What is now happening is that while new TECNO phones used to be announced and launched first in Nigeria, and then Kenya, these days, quite a number of them get announced and released first in one Asian market or the other. Weeks later, they come to Nigeria, Kenya and other countries in Africa.

In some cases, the Asian models have superior specs to the models launched in Africa. In other words, TECNO Mobile is shifting its priorities. And it isn’t difficult to see why.

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They will still fail the way they failed in the past unless they change thier African model, they v tried to move into other market especially India but it was a disaster because unlike African, u can't parkage old SOCs with false camera claim and old tecnology in new modern design with exuberant price and expect people to fall for it except u are in Africa.
Thier model has been their Achilles hill and competition is very tough out there. Recently OPPO just launched realme to kill Xiaomi in Indian by packaging exotic specs and latest tecnology with lowest price possible, can today's tecno or any trassion brands match that. It is not about paying super stars or sponsoring football club ( the way tecno sponsored manchester city fc), it is about giving people the best for a bargin price and people will try you and market you by themself. Look at the way xiaomi fans on nairakand market the brand aggressively without costing xiaomi a dine other than good specs and technology with bargain price.