Granted, the method of selling online is relatively new in the history of commerce, and there are certain unique strengths and weaknesses related to online commerce that did not come into play just a few years ago.

Selling online is still selling, and the principles have remained unchanged down through centuries of business transactions.
One of the biggest complaints about online sellers is that the vast majority of them seem to think only about closing the sale.
Because of the universal reach of the Internet, it's easy for some online sellers to feel they can hide because they're not looking the buyer eye-to-eye over a counter in a retail shop.

Buyers likewise also feel less secure because they can't see the seller face-to-face, and they usually cannot visit the store in person and reassure themselves of the legitimacy of the business.

These unscrupulous online sellers really have no regard for the customer; they value only what the customer can do for them, which is adding Naira to their bank account.

It is quite possible for an online seller to build an entire business model on one-time sales rather than building a list of satisfied clientele who come back for repeated purchases. That’s the danger awaiting online sellers – the bad reputation of a few.

Other online sellers – the kind you want to be – couldn’t be more different. They really do want to do the right thing, and they're aware of the need to provide honest value to their customers.

Their desire is to provide significant value to the buyer at a fair price, but they sometimes struggle to communicate that value. Their heart is in the right place, but they have difficulty reaching out and convincing the buyer that they're different than the other group.

No business can succeed without a seller convincing a buyer to pay. Even if your heart is in the right place, you’ll have to develop the art of convincing people that you have what they need if you want to succeed in your online business.

People browsing the Internet today have the attention span of the Lagos customers walking down a street, scarcely glancing at the vendors who shout for their attention.

Online sellers must hold the attention of potential buyers and convince them that the products they are selling really can help them solve their problems and can do it better and cheaper than anyone else’s product can.

What you are selling simply must be better, and you must also believe that it is better and be able to communicate that.

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