Goke7:


to be sincere, what is the true economic value of such programs to majority of Nigerians?

They were a pedestal for empower youths with a cascading effects


Lemme break it down for you , apart from the education it's provided to audiences and the money audiences won there was also a cascading effect of value

WWTBM :

Ultima Studio was making over 500million Naira a year from that show from the rent of their studio and equipment and they had 100s of staff from light experts to Make up artist , food vendor , carpenters , drivers , camera crew , editors and Anchors dedicated to the show


Project Fame (lemme use Iyanya as an example here so you see the value of the cascading effect )

Apart from discovering musical talents the project Fame show was also a life line to over 200 Nigerians from interior decorators , stage hands , party planners , drivers , dancers , choreographers , musical instruments players, voice coaches , stylist , make up artist , musical mentors and more .

Okay let me run you down through the cascade value chain of the participants using Iyanya .

Project fame discovered Iyanya who went on to become a platinum selling Artist and his success became a platform from which Unit Franklin found his feet and has also used this to help other people like Tekno and many other , today Tekno is a small industry in Nigeria that caters to the livlihood of many ..Now can you see how these things work

adedayourt:


What I can understand is that the govt is trying to throw the market open and discontinue the monopolistic ownership of those rights

They on the other hand don't wanna loose any part of the right to keep all income flowing to their hands only.

Satellite TV and Content streaming is monopolistic and oligopolistic by nature. Content isn't cheap. It's very expensive. The premiership you watch cost billions in dollars to obtain the rights to. It's the number 1 source of income for the football clubs.

Now, because people want to watch these matches, they pay for a TV subscription. If these matches are absent or are a free-for-all affair, who would pay for the subscription? If no subscription, where is the money to buy rights? Without rights, clubs will lose a huge chunk of revenue and this will adversely affect the sport.

For instance, my friend years ago borrowed over 10,000 for me in order to renew his subscription simply because he must watch a Tennis Open! Many pay 15,000 plus monthly simply because of the Premiership. Some may pay for Netflix simply to watch Narcos. For some others in days gone by, Prison Break or the Sopranos. If others are now showing it, why pay for a subscription? If no one pays for a subscription, they won't pay through the nose for quality content. Which content will they now have to sublicense?

Banks open from 8am to 4pm for a reason. Nightclubs open from 9pm till morning for a reason. Always understand an industry but bringing out legislation.

People pay through the nose to get postgraduate degrees in entertainment courses only for people with zero knowledge of the industry dictating the tune. Square peg in a round hole

Susu888:
Let them pack out na.... rubbish.
Na initial gra gra to scare off NBC.......

They won't leave Nigeria .... we dare them to leave.

The local industry would suffer as they would simply stop investing. If not for these guys, a lot of local content developed in recent years would not have happened, and a lot of honest actors would find work hard to come by, more so good-paying jobs at that. I bet NBC is being influenced by politically connected Individuals who want to reap where they have not sown into pressuring these Guys to surrender their intellectual rights. In recent years, an increasing number of Nigerians have started to move away from legacy media companies like NTA, AIT etc, and they are no doubt starting to feel the pinch.

plz dos who understand the English spoken here should translate for us in baby English or pidgin so others like me will understand

grandstar:


The satellite TV and streaming is by its nature monopolistic and oligopolistic by nature. Content isn't cheap. It's very expensive. The premiership you watch cost billions in dollars to obtain the rights to. It's the number 1 source of income for the football clubs.

Now, because people want to watch these matches, they pay for a TV subscription. If these matches are absent or are a free for all affair, who would pay for the subscription? If no subscription, where is the money to buy rights? Without rights, clubs will lose a huge chunk of revenue and this will adversely affect the spirt.

Banks open from 8am to 4pm for a reason. Nightclubs open from 9pm till morning for a reason. Always understand an industry but bringing out legislation.

People pay through the nose to get postgraduate degrees in entertainment courses only for people with zero knowledge of the industry dictating the tune. Square peg in a round hole

what you dont understand is that when a company buys the right to broadcast football like the premiership, the company owns the right then sub licence it to other station, that company makes money from the license and also the company that buy the license to broadcast also make money from sub from their viewers, so it is a win win situation for both parties.

basically that is what the code is all about,i have original content, i can license it out to other companies and make money while the othr company makes money too

Bagehot:


The local industry would suffer as they would simply stop investing. If not for these guys, a lot of local content developed in recent years would not have happened, and a lot of honest actors would find work hard to come by, more so good-paying jobs at that. I bet NBC is being influenced by politically connected Individuals who want to reap where they have not sown into pressuring these Guys to surrender their intellectual rights. In recent years, an increasing number of Nigerians have started to move away from legacy media companies like NTA, AIT etc, and they are no doubt starting to feel the pinch.

you dont know what you are writing about. you dont understand the code

what local industry will suffer. actors will infact become very popular from the new code.

The code is simple, if i have original content, i can sell or license it out, meaning i can make money from it

if a company comes to buy my original movies and show on their plaform, dont you think the content and the actors in the content wont be popular?

so how does that affect actors or the industry.

kode12:
I may not be getting the full picture here, but the government wants to stop exclusivity. As part of intellectual property rights, there's no way the government can force a content provider to give out its intellectual property for free, there'd have to be financial gains for such a transaction for the content provider. I believe the problem these companies have with the new order and exclusivity is the fact that they can't exclusively hold rights of distribution to their works and hence stipulate and force consumers to pay whatever they please because said customers have no alternatives. Competition helps the common man at the end of the day, FG should compel them to sub-license to other broadcasting organizations who want their contents, let them negotiate and flood the market, they'd definitely make their profits back, they won't just make insane margins at the expense of the common man. At the end of the day, the ordinary man benefits, that's what governance should be.

Are we a socialist or free-market economy?

If I was in these guys shoes, I would simply not release the locally created content in Nigeria, but rather target other African countries, and the diaspora. How many of Nigeria's bottom half can even afford the internet access to stream online content? And guess who loses at the end of the day? Nigerian artistes, and the local population who enjoy fewer content. This move is being motivated by greedy politically-backed business-men who want to reap where they did not sow.

All of them should phuck off especially that African magic. In fact the whole multichoice should phuck off. Very useless people.

They just want to avoid paying any tax and not tjos hogwash excuse

Good. Then we'll be forced to create local ones

sexylassie2:


what you dont understand is that when a company buys the right to broadcast football like the premiership, the company owns the right then sub licence it to other station, that company makes money from the license and also the company that buy the license to broadcast also make money from sub from their viewers, so it is a win win situation for both parties.

basically that is what the code is all about,i have original content, i can license it out to other companies and make money while the othr company makes money too

Must you be forced to sublicense it? That is what the government is doing in a misguided misadventure to help Nigerian companies

DSTV Nigeria if I'm correct is even 60% locally owned.

adedayourt:


What I can understand is that the govt is trying to throw the market open and discontinue the monopolistic ownership of those rights

They on the other hand don't wanna loose any part of the right to keep all income flowing to their hands only.

Where is the monopoly? I spend money to create content - pay writers, actors, and crew, and I'm being forced to give up my content at a price point I cannot even choose Why can't competitors do same? Even in the West where these streaming companies were birthed, they compete on content to attract customers - hence why Game of Thrones was exclusive to HBO, and some Netflix users had to migrate to that platform. Do you know what Netflix did after that? They put their head down, and created even better content.

nedekid:

NBC ie government regulatory agency right?
As always said civil servants are the cause of problems in this country.
NBC that cannot run Nta to produce content dictating to investors that are funding and creating content. Nta has to get federal funding to pay salaries and wipe their ass. The are even seeking $500m China loan.
Same applies to aviation ministry regulating businessmen that have set up airlines through their sweat. You now have a minister shamelessly regulating them but cannot run, manage a national airline Nigeria airways. Instead tells us of how space x flew over Nigeria as an achievement.
Its all over check out housing being regulated but you cannot build houses for nigerians, to nipost regulating investors to pay them N2m if you have more than 5 bikes for courier business and 200k if you have less than 5. Yet nipost cannot run postal service.
Civil servants are a curse on Nigeria.

No lies told here.

kikero:


1.Nipost is very efficient. I have used their EMS speed Post service several times over the last five years, including once when I needed to get documents to Lagos in 24 hours, and Ups and FedEx were telling me it was not possible.

2. NTA is not a private agency. It is wholly government run. If you want govt to stop taking loans for NTA, the best alternative is what they do in South Africa, pay a tv licence fee of 6000naira approximately.

3. Government helps people build houses via FHA. Building a house costs money. Our budget isn't enough for mass housing projects

Nipost is efficient? I have items shipped from aliexpress since February. I only receive 1 yesterday, 2 others pending. You may say covid 19, but my siblings that ordered for have received theirs in the UK and in ghana 2 months ago. I guess you might know more of how postal services work in other climes. Do you have a postal box on your street where you can drop your parcels? So if I want to send a letter to from dopemu to Ikeja, I have to go to agege post office to post it abi? Private people now create a solution through bikes, something Nipost has failed to do and Nipost ask for 200k to 2m from them.

The Nta runs adverts and should be self sustaining if not it should be shut down or sold. And should government decide to keep it as a propaganda tool, the government should fund it but at who's expense? Why must anyone be compelled to pay TV lincense? Do you see the contents produced by BBC and sabc? Are they comparable to that of Nta?
Bottom line is that Nta is on same market with private stations and content providers, they collect adverts also get government funding yet produce crap and yet want to regulate private broadcasters etc.

The same government that regulates building codes, standards, taxes yet cannot build subsidized housing and provide for Nigerians to buy yet you can regulate developers. They collect layout plans and dues yet residents have to create the road networks in New developments, make the drainage etc.

What about the airline industry, Nigeria also does not have money to run and airline too abi? But they have the mouth and experience to "regulate".

grandstar:


Professionalism trumps patriotism any day. Patriotism can not make 1+1=3.

Under the guise of patriotism, charlatans bring out laws which ignorantly destroy busineses rather than let them bloom.

If these foreign stations did not have exclusivity, who would pay for subscription? If I can watch CNN on NTA, it's good bye to Go TV.

They pay large sums to procure the rights and you now force them to sub license those rights?

Imagine, you discover a massive business opportunity to show live a fictitious coming boxing rematch between Mayweather vs Pacquiao. You paid $500,000 to show it live on Nigerian TV.

Those who want to watch it live will pay you N2, 000. You have calculated at that price you will make a handsome profit. Government now says you must sublicense it, that you just not have exclusivity- do you think you'll make a profit?

Instead, NTA (which gets worse in programming every damn year) is not learning from BBC how to create relevant broadcasting.

Olominira:
They would leave only if they make no money from Nigeria.

Gbam.

grandstar:


Must you be forced to sublicense it? That is what the government is doing in a misguided misadventure to help Nigerian companies

DSTV Nigeria if I'm correct is even 60% locally owned.

You are full of wisdom.

grandstar:


Must you be forced to sublicense it? That is what the government is doing in a misguided misadventure to help Nigerian companies

DSTV Nigeria if I'm correct is even 60% locally owned.

For content creator sublicensing is a world wide thing, it is beneficial to everyone

Imagine if i have a catalog of originial old and classical movies, i can sub-license it to other companies and make money

Do you think government didnt hear the opinion from original content creators like dstv and others before creating the code or do you think dstv does not sub license or buy original movies from movies maker?, they do, all their movies they show in their channels are bought or license from movies makers

This is a win win situation, it is beneficial to all.

Infact, it will help dstv in buying more original contents from local producers

Susu888:
Let them pack out na.... rubbish.
Na initial gra gra to scare off NBC.......

They won't leave Nigeria .... we dare them to leave.

Do you even understand what's happening?

FlordFlorez:
What a fuckery! This government wants to chase away the limited investors we have. How do they make profit with this stupid code?

Is it what you all wanted especially viewership of Epl that was exclusive to dstv

yesloaded:


Many investors don pack their bag commot from naija due to government policy that's not favourable

Anyway, if AfMag should stop then I no go recharge my cable TV again cos AfMag Epic na my favourite channel

Bro. Try understand the policy....it means not only dstv can show epl,ucl etc...also those premium movies would be available and broadcasted by local uch signals like AIT,NTA....dstv ,Afmagic,multichoice n others soffocates competition through exclusivity,then blead their customers to death...what cost $6 in south africa is sold for $35 in Nigeria...besides,they have no exclusivity in most other countries...let them go and see the thousands of investors they have held down,who are willing to give more for less

sexylassie2:


to be sincere, there is nothing bad in reselling content, it will also benefit the streaming companies

in the streaming industry, all original content are for sales, DSTV sell original content, Iroko does, it means if i produce original content as a streaming company, i can put it in my catalogue then also sell it to those who want to buy, it is a win-win situation for the company,it infact brings more profit for me.

The writer of that article didnt do research at all, very poorly written

Even American Streaming companies don't do this.
That's why you won't readily find latest Netflix Original series on other platforms.

Elxandre:

Even American Streaming companies don't do this.
That's why you won't readily find latest Netflix Original series on other platforms.

They do, for example DSTV bought the license for Game of throne the last season from HBO, they advertise it but people didnt buy because of illegal download.

Deandean:


Bro. Try understand the policy....it means not only dstv can show epl,ucl etc...also those premium movies would be available and broadcasted by local uch signals like AIT,NTA....dstv ,Afmagic,multichoice n others soffocates competition through exclusivity,then blead their customers to death...what cost $6 in south africa is sold for $35 in Nigeria...besides,they have no exclusivity in most other countries...let them go and see the thousands of investors they have held down,who are willing to give more for less

it means if dstv buys epl or any football right, they must sell it to local stations but how many local stations can afford it.

edoairways:

Is it what you all wanted especially viewership of Epl that was exclusive to dstv

epl is exclusive to dstv because dstv can afford it, how many local stations can afford epl right, if dstv decides to sub license to them

sexylassie2:


For content creator sublicensing is a world wide thing, it is beneficial to everyone

Imagine if i have a catalog of originial old and classical movies, i can sub-license it to other companies and make money

Do you think government didnt hear the opinion from original content creators like dstv and others before creating the code or do you think dstv does not sub license or buy original movies from movies maker?, they do, all their movies they show in their channels are bought or license from movies makers

This is a win win situation, it is beneficial to all.

Infact, it will help dstv in buying more original contents from local producers

u are just being clever by half....
nobody is interested in old irrelevant movies....

The target is genre that attracts massive viewership among Nigerians- its in the article....
Why should DSTV be forced to sell premiership licence to NTA....
these companies spends millions to acquire these rights or produce programs....
nobody should force them to sell their products cheap for whatever reason.....
If NTA is interested in any program on foreign cables, let them approach the company and talk business....
not hiding behind FG to steal people's intellectual property.....

what stops NTA from developing its own content and competing fairly in the open market....
rather they want to use backdoor policy to steal other people's sweat....
This is the thing I hate about this continent....

Many of this policies are just placed to rip off investors.

Well, for your UK used Smart TVs, ACs, washing machines and Soundsystems, Check my signature

SarkinYarki:


They were a pedestal for empower youths with a cascading effects


Lemme break it down for you , apart from the education it's provided to audiences and the money audiences won there was also a cascading effect of value

WWTBM :

Ultima Studio was making over 500million Naira a year from that show from the rent of their studio and equipment and they had 100s of staff from light experts to Make up artist , food vendor , carpenters , drivers , camera crew , editors and Anchors dedicated to the show


Project Fame (lemme use Iyanya as an example here so you see the value of the cascading effect )

Apart from discovering musical talents the project Fame show was also a life line to over 200 Nigerians from interior decorators , stage hands , party planners , drivers , dancers , choreographers , musical instruments players, voice coaches , stylist , make up artist , musical mentors and more .

Okay let me run you down through the cascade value chain of the participants using Iyanya .

Project fame discovered Iyanya who went on to become a platinum selling Artist and his success became a platform from which Unit Franklin found his feet and has also used this to help other people like Tekno and many other , today Tekno is a small industry in Nigeria that caters to the livlihood of many ..Now can you see how these things work

all you have said benefits only a few according to your 100s and 200s in a pool of hundreds of millions and there are other current platforms that does the same. those programs are not the kind of stuff that can wipe out poverty from millions of Nigerians

MTN was even exploitative from these shows as millions of poor Nigerians part away with their small change to participate by voting.

sexylassie2:


it means if dstv buys epl or any football right, they must sell it to local stations but how many local stations can afford it.

Yes...they are forcing them to sub license it in exchange for a regulated fee...baba,the license nor cost,its the exclusively clause they force epl to sign that makes them pay more....if the coast is now open for everyone to either buy license directly or sub license it...competition will increase,prices will crash,services will improve and we'll have options....

SIRTee15:


u are just being clever by half....
nobody is interested in old irrelevant movies....

The target is genre that attracts massive viewership among Nigerians- its in the article....
Why should DSTV be forced to sell premiership licence to NTA....
these companies spends millions to acquire these rights or produce programs....
nobody should force them to sell their products cheap for whatever reason.....
If NTA is interested in any program on foreign cables, let them approach the company and talk business....
not hiding behind FG to steal people's intellectual property.....

what stops NTA from developing its own content and competing fairly in the open market....
rather they want to use backdoor policy to steal other people's sweat....
This is the thing I hate about this continent....

Mr, the old movies are just for example

DStv is not forced to sell anything to NTA, NTA can not even afford content from dstv

at the bolded, talking business is still either for content sales or sub-licensing

As long as pahe dot in, 02tv series, net Naija, waploaded still dey, make all of them go who cares.