The buying and selling habits of people have since changed and as a result of this, marketing strategies have also evolved alongside. Offline marketing though still effective, cannot be matched with the techniques involved in online or digitalised marketing.

Digital marketing has become an integral part of every successful business and is getting more popular as its benefits become more conspicuous.

In Nigeria, the number of Internet users has reportedly risen to 98.3m resulting in a growing increase in the time people spend online and the number of people going online to research about a particular product or service is equally on the high.

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