From Martin Luther King Jnr. to Barack Obama, virtually all the world's greatest orators had one thing in common. It's that they all understood the importance of eye contact in communication.

Now, at the sight of the first few sentences, you're probably questioning the importance of this tiny thing to you. To help set you on the right path, I'll have you know that you don't necessarily need to be a public speaker for eye contact in communication to matter to you. You might not be the US president, and you might not even lead an entire race towards equality. However, you will still need to communicate with people.

As such, it is imperative that you are able to maintain eye contact while talking. This seemingly tiny act is so important that it could have multiple effects on your business and even your relationships. How? Well, let's take a look at the importance of eye contact in communication.

1. It projects confidence

When speaking to a potential employer, customer, investor, or even an equal colleague, confidence is everything. Confidence is the attribute that shows that you know what you're doing. It creates less doubt in people about you because they can clearly see that you're not just a blind man stumbling in the dark.

If you are able to maintain eye contact while talking to a person, it goes a long way to show that you have this coveted attribute. They'll be more inclined to believe what you're saying because unlike the average timid Joe who can't bear to look someone in the eye, you can.

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