One major question a new artiste desiring to succeed in their music careers and become popular ask at the beginning of their musical journey is, ‘how do I make my music and brand popular?’

For some time now, there has been a scarcity of major record labels with many artistes floating their own labels like Davido’s DMW, Olamide’s YBNL and Zlatan’s Zanku records. However most of these artistes hardly sign new artistes meaning that a new artistes will most time have to also manage him/herself.

Here are few ways to become popular as an independent artiste :
1. Create a masterpiece of a song- No matter the genre you are into, afrobeat, soul, dancehall, hip-hop, rock, Rap, R n B, classic, alternative- whatever, Just make sure it is really good. Send it to a lot of critics and get various reviews before releasing it. You should do music to impress millions of strangers who will become fans.

2. Make use of social media - Open profiles on sites like Youtube, Instagram, Facebook and Twitter. These gives you the platform to build a fan base and get your music heard more. Several Nigerian artistes like Teni, Davido and Laycon made good use of social media to build a large following. Update your profile regularly with contents like pictures, videos of you singing or attending events and more. An interesting and active Social media profiles gives you a worldwide online following which is good for your launch as a new artiste. Hashtags, Twitter threads, and Facebook groups are some of the tools to help grow your social media presence. Be sure to always reach out to other new artistes like you through their social handles as a little bit of friend-making can go a long way.

3. Create a website for your Artist Brand – A good website should be a major part of your plans as a new artiste. This will help you reach out to new fans and can be more effective than social media because your voice as an artist is not limited on your website. Unlike social media, your own website creates a very clear path towards reaching new fans and a wider audience on your own terms.

4. Execute a Radio and P.R Campaign - This last strategy for promoting your music as a new artiste is for artistes who have some money to invest in radio tour. Getting a consultant or a manager to push your music to radio, playlists, blogs and press outlets can achieve huge results, but often at huge prices. Radio presenters and DJs charge quiet a lot to hype and play songs from new artistes over a specific period. Even at that, there is no guarantee your song will be picked up in continuous rotation by other stations after your paid period is over.

As you grow and become popular and well known in your music career, there is always room for improving and changing your strategies

http://mynaijadj.com/for-upcoming-artistes-how-to-promote-your-music/

Egbon, u 4got 2mention d most importantest point: MAKE MONEY

If u no get money, how u wan record, promote & brand? If u no get money, at least try get SPONSOR