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Why A Brand Need An Online Presence - Business - Nairaland

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Why A Brand Need An Online Presence by Smartweb247: 8:13pm On Jan 17
There has been a lot of talks on and offline on why a business needs a website, considering my few years of experience in business
I have come to realize that a whole lot of people mistaken Business for Brands. These 2 are different.
A lot of entrepreneurs have a business but not a brand. For example, Coca Cola (The most popular drink in the whole world)
has transcended beyond an ordinary business to become a brand the whole world can reckon with.
Before I dive into why a business needs a website, I need to make the difference between these two closely related words (Business and Brand) clear.
Business is selling or offering products or services in any form. Whether onsite or Remotely. And at the end of the day, you make a profit.
While Brand on the other hand is a recognizable feature that identifies your business as distinct from other businesses.
When your business becomes a brand it's standout from others. We will talk more about this in my upcoming posts.
Let’s get started on why a business needs a website.
CREDIBILITY: An online presence for your brand will give your clients an assurance of the authenticity of your business,
A whole lot of fake brands are parading themselves all over and customers are always been careful of who to patronize.
A website gives your business credibility.
GLOBALITY: As you can observe that the world itself is becoming a global village and businesses are already going digital.
Getting a website for your business will push your business into the global world. As we speak billions of people search the internet for information.
Popular Brands like Nairaland won’t have been known if they don’t have a website.
MEETING AUDIENCE: [/b]The internet is the place where you could put your business in front of millions of potential clients.
Thousand of people are searching for what you are selling or the services you are offering on the internet.
Don’t you think it will be wise for you to put your business across to people who really them both in or out of your locality?
A website for a business is an integral part of marketing. Think of marketing as a FUNNEL, where you bring people in through the opening at the top and divert them into another end where they get to know more about what you are advertising to them.
Imagine you don’t have the “end” where you bring your leads to. You will be losing potential clients.
Branding Process: I said at the beginning of this write up that it is expedient for your business to become a brand.
And in the process, it is important to get an online presence because these are some of the things that will
give your business global recognition and it makes it stand out from other Brands.
As it is known that ROME wasn’t built in a Day, so is a Brand, it requires a whole lot of hard work in the process.
But it really worth it in the End. In all hope, you have been able to know why a business needs a website.
If you need an affordable website Contact Us HERE.
Akintoye Ayomide Nelson (Team lead for smartHub Innovation)

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