If you have ever wondered about how to market your business, then check https://gawdo.com. In this short article, we'll go over a few basic ideas about how to market your business online. Marketing is the process by which you create awareness of your product or service so that people know and are aware of what you are offering. The best way to market your business is to have your product or service be easily noticeable in a highly targeted niche. If this is not accomplished, sales could suffer.

When you are performing local marketing, you are basically targeting one specific geographic area. That means if you are offering window washing services, you are likely to only work with small businesses in a particular town or city. Local marketing allows for more targeted traffic to your site than most other methods such as search engine optimization or pay per click. Another advantage to this type of marketing is the ability to easily distinguish yourself from the competition. Small businesses in a town or city are going to be another business in the same area. By using the same methods as your larger competitors, you are likely to come off as a spammer or a fake marketer.

Internet marketing is becoming an increasingly important tool in many marketing campaigns. The growing popularity of the internet is resulting in more businesses being established online. Some of these businesses will use social media marketing strategies, while others will utilize search engine optimization (SEO). No matter the strategy used, there are a few basic principles and tips to keep in mind when creating marketing materials. Following are some ideas that are likely to make your marketing efforts more effective:
One of the first principles that you should follow when marketing is to stick with a plan instead of doing anything impulsively. You may have a great idea for a new product or promotion, but if you don't carefully plan it out, you could end up completely wasting your advertising budget. You can either hire professionals or devote several hours each week to marketing so you can meet your budget. A good marketing budget can help you expand your businesses, which can lead to greater profits.

Next, you should take the time to identify your target audience. If you want to connect with a younger audience, then you probably want to focus on younger audiences. This is especially true if you offer services that are geared toward that age group. On the other hand, if your products are geared more toward middle-aged adults, then you should consider reaching an older audience. It's important to reach as many different potential customers as possible, so make sure to take note of the demographics of your area so you can advertise to them effectively.

The next thing to consider is to choose the right form of advertising for your specific needs. There are many forms of marketing available, such as print advertising, television advertising, radio advertising, and Internet marketing. If you have limited budget, then you may want to consider a combination of each of these to get started. You can also use local SEO to help you get started. Local search engine optimization can give you better visibility in the search engine results and can result in higher foot traffic to your website.
You can also utilize social media to market your businesses. If you are on a tight budget, you can also use social media platforms to promote your products and services. Some of these platforms include Facebook, Twitter, YouTube, and LinkedIn. However, it's important to make sure you do this in a proper way so you don't get penalized by the search engines. It's also a good idea to learn about social media networking and online advertising to make sure you implement the right strategies into your advertising efforts.
It's important that you research each aspect of your marketing strategy. This will make sure that you choose a marketing strategy that works for you. Marketing a small business can be difficult, but it doesn't have to be impossible. With some research and the right knowledge, you can effectively start marketing your small business and generate more customers.

A whole lot of people want to learn how to Grow their business Online especially in Nigeria. Don't worry about other parts of the world, because if it works in Nigeria, it will fly anywhere else
To some extent, one of the things you need to do to kickstart the process of growing your business online is to build a personal brand.

Yeah, you heard me...truth be told ehn, life hard for this we country o... I tells you
Forget all this packaging you see everywhere from some of this our Naija gurus. You go hear one "guru" will tell you:
'How I made 30 Billion naila in twenty-four hours' or 'How I made $1000 for doing nothing'
And I will be like WTF.
I see all those as BS because to get the real results mehn, you got to put in the needed work. Yeah. I'm still a fan of 'working smart' though, not necessarily 'workin hard'
Disclaimer: this content is meant to expose, teach and give you value. It is not in anyway meant to discredit or witch-hunt anyone biko.

Well back to the matter before we get carried away:

How to Use Social Media To Build Your Personal Brand and Grow Your Business.

The first thing you must do is to identify your area of expertise. GBAM!!!
What can I do and do very well? Personally I can run Facebook ads that converts. That's my strength and where I have mastery. So before going ahead to even think of leveraging on the power of social media, first thing you must do is to ask yourself this important question: What I'm I very good at?
If you can answer this question, then the rest of the journey will be easy brizzy..haha
Don't come and tell me that "I'm good at graphics design and I can code and sing"
Chai, hunku, na OYO go be your case o, pick and identify one area of expertise.
Where FOCUS is, energy flows...


Next is to find the right groups and forums and join. You can use platforms like Facebook, Twitter, our dear Nairaland and Linkedln to find groups that already have communities on your area of expertise. So what you can do is to give out value by sharing your experience once in a while and helping community members solve their personal issues they may encounter. By so doing, you are building an authority around your personal brand. Remember, there is no how you give out value genuinely and you will be ignored! Men will look for you

If the above is sorted, you will now have to engage regularly and dish out quality content. Oh yes. Let me tell you one big secret, you have to create quality content for your audience at least on a regular bases. It take a whole lot of effort, work and discipline. 'E no easy mehn, but you gat to do it mehn' Remember that the aim of all these is to build trust so that should you want to sell to them in future, it will be without any stress.

Know that your audiences can smell a fake from a mile away. They will quickly be able to tell whether you are trying to help them learn or if you’re solely trying to sell to them. Don’t be the latter. If you rush to sell to them immediately, it can bounce back. You can follow the 80/20 rule of providing good content 80 percent of the time and selling only 20 percent of the time. It works!!

When this is done, you can then go ahead to join discussions and conversations. These are topics already created either in your absence or your presence. It helps you engage more, network more and your comments can be the solution to someone's challenge. Don’t be afraid to add your voice and make yourself visible in a discussion. This is especially true if you have unique insights and value to add. Showing that you’re responsive, engaging, and human will do wonders for your brand. 'No go sidon de look like lukman'

There are a whole lot of other things to do, but these are the most important ones, trust me. I believe you got value from this content and it has in some way answered some questions you might have had about using social media platforms to build your personal brand and grow your business.

What did you think I just did BTW , I just followed all the steps mentioned above. See for yourself below...lol:

1. I started by identifying my area of Expertise which is Digital Marketing using Facebook and Instagram advertising.
2. I'm using a platform which in this case is Nairaland, business section, with a topic that relates to my content
3. I now engage and dish out quality content. Whether this is regular? Time will tell . You might as well follow me to find out. Remember, I've not sold anything to you. The only time this business relationship will get to the next level is if you need professional help in Promoting your business online using Facebook.
4. And I joined this discussion, that's why you are seeing this write up the first place...hahaha

So it goes a long way to tell you to practice what you preach

Till I see you again...Gbosai!!!

Following...

More Creative Ways to Leverage the Power of Social Media for Personal Branding

Still on Personal branding, I got a lot of feedback and response from various people. Some asked me to write on other ways to go about personal branding leveraging the power of social media to grow ones business.


Among the things we mentioned on how to use social media to build your personal brand and grow your business:
· identify your area of expertise
· find the right groups and forums and join
· engage regularly and dish out quality content
· join discussions and conversations

From experience and interaction with some of my partners, they revealed to me some powerful, helpful and creative ways they use social media for personal branding. So, be rest assured that these works and you must surely get the desired results if implemented correctly.

Fully Update Your Profile:
For chicken’s sake, why will a potential customer or client take you serious when he eventually comes to your profile and sees: ‘Harbimbolar_pweety’ or ‘Harminah_sexy’. That alone is a red flag. If you are serious, take out time to update your profile accordingly and that includes your official name.

Create & Curate Engaging Content:
You need to share content that you have written yourself, to demonstrate your expertise within your industry. This type of content shows you have knowledge of the latest trends in that industry and how it is evolving.
Creating engaging content means taking a fresh approach to the types of updates you share with your network. Do not be afraid to occasionally talk about your own achievements, or even add engaging extras about your personal life (topics such as travel, hobbies). After all, social media is about individuals first. Sharing some of this information provides your audience with a glimpse of who you really are and what you’re about. Create a balance else you will appear like a desperate weirdo �

Keep Your Brand Voice, Image & Tone Consistent:
You must also remain consistent with your ideas and the ways you present them so that you’re memorable and trustworthy. This will also help you not to get your audience confused or lost. Be consistent, it pays in the long run.

So…
Building your personal brand on social media takes some work, so brazen up and let us get down to business. Remember to take the first step. TAKE ACTION!

Till I see you again…Gbosai!!!

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