Selling a car online is becoming an Art. Among other things, to know how to post a listing for online car sales in the proper way so the vehicle attracts the right attention is the key. See how now!

So, you wanna sell your car online!

The frustration attached to unsold cars can be severe on the dealership or person selling. Even when you must have shipped your cars directly from the automakers, poorly written ads or listings can kill your online car sales. Therefore, you will be required to structure your listing to convince your customers that you have the right cars for them. Luckily, this is a solid guide on how to post a listing for online car sales.
>>> Also read: https://naijauto.com/car-buying-and-selling/how-to-post-a-listing-for-online-car-sales-7263



As a car dealer that wishes to push your cars ahead of other competitors, despite the alarming after covid 19 car prices in Nigeria, you must understand how to reach out to more of the market with killer listings or ads. Every automobile car dealer in Nigeria is struggling to conquer the market. This struggle has brought confusion among car lovers across the country.

Consider your online listing your car ad

Whenever any car lover wishes to purchase a car, he/she will visit the Internet in search of the right car and car site or dealership to buy from. The description attached to the car will determine whether the customer will proceed to buy from you or not.

To convince your buyer that they are selecting the right choice of car, you must attach well-written details that best describe the car. Attaching a good description of your car will determine if you can gain people's attention fast enough. This is a car listing.

How to post a listing for online car sales

To write this creative and effective listing for your online car sale, you must deploy the following strategies:

1. Listing details about the car

The first step towards attracting more customers to your car dealership is listing every detail about your car in bullet point form. The essence of using the bullet point form is to make the work easily accessible to people.

When people are searching for a particular product to buy, they are always desirous of checking as much content as possible. In some cases, people spend just 5 seconds on each description. Therefore, you are required to put up catchy details of your car before anything else.

Details like air conditioning, type of seat material, year model, and even colour are all the type of info that customers love to see.

Experts in car listings have revealed that including a brief historical detail of the car is also helpful. Therefore, when you decide to describe your car, you should focus more on including unique details to the description. See what your competitors are doing and come up with something more relevant and attractive.

To get your description to be more relevant than what your competitors are putting out, you must include where and when the car was purchased. The description should also contain why you decided to upload the car for sale on your platform.

In the end, you are expected to put up a convincing picture of why people should proceed to purchase the car from your dealership alone.


The more detailed your listing, the better

2. Don't forget visuals

Whether videos or pictures, the more, the merrier. Remember, your first objective is to build trust and transparency around your listing. To do this, the customer needs to be convinced that you are hiding nothing.

Taking photos and videos of the car from different angles. Make sure the light conditions are optimal also.

[img]https://naijauto.com/car-buying-and-selling/taking-great-photos-for-online-car-listing-7295[/img]

3. Don’t get too greedy in the pricing
Some potential buyers prefer to first look at the price of the car before reading the details. When you decide to get greedy with the price, your potential buyer may be turned off by the price.

As a car dealer that wishes to set a pace for your business, you should look into what your competitors are doing before concluding on the price tag to give it to your car.

Car lovers in Nigeria and beyond prefer to purchase their cars at the cheapest rates. You must include a realistic car price that will increase your chances of making great sales at the end of the day.

However, you should not focus on pleasing your customers to the extent of bankrupting your business. Ensure that the price tag contains your profit margin and tax.

4. Include the basic information in the killer list

Most auto dealers forget to include the basic information about the car in their listing. However, this is not regarded as a professional way of attracting more clients to your car. Every potential car buyer would love to get basic information about the new car.

Therefore, you must include information about the car to your killer list. The listing must consist of the seating capacity, fuel efficiency, horsepower, type of transmission, mileage, make, model, trim, and year of manufacture.  You could even add how much it costs to maintain car in Nigeria if available. 

You must outline this information in a well-presented manner. A potential car buyer will be satisfied with the car, after going through the details.


Including basic information makes your listing professional

>>> Read also: https://naijauto.com/car-maintenance/maintain-car-in-nigeria-6943

5. Creativity is the key

Just like every other aspect of the business, creativity plays a vital role in attracting customers to your website or car listing. Most people are creative, but they lack the zeal to bring their creative mindset to reality.

You must be creative with the way you draft your ads. Deploy a unique strategy that is totally different from what your competitors are doing. While attempting to boost your creative mindset, you must look closely to see what your competitors are doing.

You can derive ideas from their work and convert such ideas to a powerful sales tool for your cars. The internet is packed with auto car dealers looking to conquer the market. You must study the online market to see why ads work. Also, your writing sense should be wide and all-embracing.

If you lack deep knowledge about the car you are writing about, do some research to back up your write-up. Your goal should be on making a sale at the end of the day.


Though listings are brief, try a new way to say the old things

6. Be active in the comment section

If your killer listing is deeply engaging, potential buyers will definitely occupy your comment section in demand for answers to some confusing issues or unclear points. Do not be aggressive to any client; instead, approach them in a friendly manner.

Provide answers to every single inquiry. Ensure that no stone is left unturned. If you don’t have a basic knowledge about the asked questions, endeavour to conduct proper research before providing answers for it.

In the video below, look at some stuff a listing or website should avoid:


https://www.youtube.com/watch?v=64b7fTFlNhg
5 Things I hate about AutoTrader and Cars.com Online Car Listings

Final note

The essence of knowing how to post a listing for online car sales is to drive more traffic to your post or website. However, if after writing the ad, you discover that you not getting the required attention, do not feel sad about it.

Instead, channel your effort towards rewriting the listing in a better manner. Ensure that you adhere strictly to the steps provided for you above. When you are creative with your killer ads, you will surely conquer the market and gain more sales to your car business.

The killer list must not contain any false information. Ensure that you research the content before including it in your details.

For more tips like this, please pay a visit to https://naijauto.com/