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Little Known Chinese Brand Topples Samsung In Africa - Phones - Nairaland

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Little Known Chinese Brand Topples Samsung In Africa by Corroro: 10:46am On Apr 20
Many things happen differently in Africa and one of which is the stands of smartphone companies. dominant Korean smartphone maker Samsung may be the biggest smartphone maker globally, but this isn’t the case in Africa. According to a new report from research firm Counterpoint, the dominant Korean smartphone maker was bested by little known Chinese brand TECNO in 2020.

Per Counterpoint’s data, Transsion-owned Tecno was responsible for 18% of the total smartphone shipments in Africa last year. The research firm attributes Tecno’s rise to a strong second half of the year and its affordable smartphone portfolio. In contrast, Samsung could muster just 15% as it reportedly faced “supply chain disruptions” in the early half of 2020. Samsung isn’t the only big smartphone name coming under pressure in Africa.

Huawei retained its fourth place on the continent with an 8% market share but fell further behind TECNO’s sister brand Itel (12%). Xiaomi, meanwhile, saw massive gains in Africa. Its shipment numbers grew by 126% in 2020 compared to 2019, doubling its market share to 4%. Oppo saw gains of 57% year over year, too, holding on to 4% of the market share ahead of Apple, HMD, and Realme.

Transsion’s premium brand Infinix also saw gains and held onto its fifth position in the market shipment hierarchy.

With all these stats one might wonder why Samsung is floundering in Africa? Simple! Budget Smartphones are very good business.

Unlike North America or the EU, around four in five smartphones shipped in Africa fall below the $200 price band per Counterpoint. It’s a market heavily driven by value, and the players that can offer solid devices at lower price points are reaping the rewards.

While Tecno doesn’t offer cutting-edge or novel technologies in its products, its budget Spark and flagship Camon lines come in well under $300. Samsung’s Galaxy A series is the only affordable competitor at this price point. Huawei’s Y series has also been a solid performer, according to the report.

With the pandemic marginally abating across the continent, Samsung will likely recover some market share in 2021. But will it play second fiddle to TECNO going forward? We’ll have to wait and see.


Source : https://www.androidauthority.com/samsung-tecno-africa-1218996/

Cc lalasticlala , dragnet, puskin, honsule

Re: Little Known Chinese Brand Topples Samsung In Africa by AmadorSays: 10:56am On Apr 20
kudos to them, this smartphone brand has continuously shown their dominance in the smartphone market, but then why wont they? when their phones are cheap.
Re: Little Known Chinese Brand Topples Samsung In Africa by Yourfav: 11:17am On Apr 20
Na tecno be the little known Chinese brand ? Apparently they ain't little
Re: Little Known Chinese Brand Topples Samsung In Africa by Sunkanmiwise(m): 12:04pm On Apr 20
I saw the headline and was like let me know the new mobile brand in town, and all I see is tecno, a whole tecno, Africa most preferred mobile brand.

They sure know how to upset all other brands, and they have really worked hard over the years and tecno taking over from Samsung (in Africa) proves they really know the African market in and out well.
Re: Little Known Chinese Brand Topples Samsung In Africa by Randerl: 12:09pm On Apr 20
Generic White Box Contract Seller

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Re: Little Known Chinese Brand Topples Samsung In Africa by Sunkanmiwise(m): 12:21pm On Apr 20
Randerl:
Generic White Box Contract Seller

Re: Little Known Chinese Brand Topples Samsung In Africa by sunshineV(f): 12:41pm On Apr 20
[quote author=Sunkanmiwise post=100957152][/quote]my grandma tecno spark 3 dey hang if i on data...where is the peace of mind?
Re: Little Known Chinese Brand Topples Samsung In Africa by Nobody: 1:08pm On Apr 20
tecno is the worst thing after chinko phone followed by itel useless shits going back to Lenovo never seen such horrible phones.

1 Like

Re: Little Known Chinese Brand Topples Samsung In Africa by OlofofoAdugbo1: 2:23pm On Apr 20
sunshineV:
my grandma tecno spark 3 dey hang if i on data...where is the peace of mind?

just get her the Spark 7 now.
Re: Little Known Chinese Brand Topples Samsung In Africa by OlofofoAdugbo1: 2:27pm On Apr 20
SegFault:
tecno is the worst thing after chinko phone followed by itel useless shits going back to Lenovo never seen such horrible phones.

that's how you people will be bad mouthing and abusing up n down, and TECNO MOBILE will be using all feedbacks to improve on their products and be dominating market.

I even had , they got FCC certification of recent , that means they are preparing to go global.
Re: Little Known Chinese Brand Topples Samsung In Africa by Sunkanmiwise(m): 2:34pm On Apr 20
sunshineV:
my grandma tecno spark 3 dey hang if i on data...where is the peace of mind?

Just see yourself, you that you claimed to be using Xiaomi, you allowed grandma to use Tecno

That means tecno is good, nah noise you Sabi to make here on Nairaland.

You can get her a Spark 5 Pro or the latest upgraded Spark 7P.

Or you tell grandma to delete all the excessive videos and unnecessary WhatsApp messages, I advise this based on experience with my grandmother.
Re: Little Known Chinese Brand Topples Samsung In Africa by sunshineV(f): 3:14pm On Apr 20
Sunkanmiwise:


Just see yourself, you that you claimed to be using Xiaomi, you allowed grandma to use Tecno

That means tecno is good, nah noise you Sabi to make here on Nairaland.

You can get her a Spark 5 Pro or the latest upgraded Spark 7P.

Or you tell grandma to delete all the excessive videos and unnecessary WhatsApp messages, I advise this based on experience with my grandmother.
lol so the solution is to buy another tecno phone? who says we wont face the same issue? once bitten, twice shy. never buying tecno again
Re: Little Known Chinese Brand Topples Samsung In Africa by sunshineV(f): 3:15pm On Apr 20
OlofofoAdugbo1:


just get her the Spark 7 now.
she should buy another tecno product so that same shii can repeat itself?

1 Like

Re: Little Known Chinese Brand Topples Samsung In Africa by EmmySparky(m): 8:33pm On Apr 20
lol...all these talk about Tecno and call care...my Tecno phone is 2yrs plus now and I haven't repaired it once...I don't know y so many people here hate it...I use an iPhone alongside it and Its been a wonderful experience...
Re: Little Known Chinese Brand Topples Samsung In Africa by masterfactor(m): 8:51pm On Apr 20
Let them start selling their phone at above $500 and let see it they will topple Samsung. Who in his or her right sense will see a Samsung of same price as a tecno and still choose a tecno. stop supporting mediocrity.
Re: Little Known Chinese Brand Topples Samsung In Africa by skywalker240(m): 6:10am On Apr 21
Make we still hear word na, five threads at once? undecided
Re: Little Known Chinese Brand Topples Samsung In Africa by HONESTFACT101(m): 7:42am On Apr 21
techno dey hang which one you buy 35k own wetin you dey use am do 3d gaming......signing out
Re: Little Known Chinese Brand Topples Samsung In Africa by HONESTFACT101(m): 7:42am On Apr 21
techno dey hang which one you buy 35k own wetin you dey use am do 3d gamingsmiley......signing out
Re: Little Known Chinese Brand Topples Samsung In Africa by femi4: 7:47am On Apr 21
Tecno and low quality processor
Re: Little Known Chinese Brand Topples Samsung In Africa by RenerdsMedia: 7:49am On Apr 21
Marketers/copywriters neededf
Re: Little Known Chinese Brand Topples Samsung In Africa by symbianDON(m): 7:54am On Apr 21
Tecno that can't even make their presence felt in their home country China. If they are as good as claimed, they ought to have made their presence felt at home. After all, charity begins at home.

1 Like

Re: Little Known Chinese Brand Topples Samsung In Africa by InvestingExpert(m): 9:57am On Apr 21
Congrats to techno
Re: Little Known Chinese Brand Topples Samsung In Africa by chocoboi: 3:58pm On Apr 25
Wow...!!! This is interesting...

Congratulations TECNO.

I love their device...
Re: Little Known Chinese Brand Topples Samsung In Africa by Ajilenu: 9:59pm On Apr 25
Corroro:
Many things happen differently in Africa and one of which is the stands of smartphone companies. dominant Korean smartphone maker Samsung may be the biggest smartphone maker globally, but this isn’t the case in Africa. According to a new report from research firm Counterpoint, the dominant Korean smartphone maker was bested by little known Chinese brand TECNO in 2020.

Per Counterpoint’s data, Transsion-owned Tecno was responsible for 18% of the total smartphone shipments in Africa last year. The research firm attributes Tecno’s rise to a strong second half of the year and its affordable smartphone portfolio. In contrast, Samsung could muster just 15% as it reportedly faced “supply chain disruptions” in the early half of 2020. Samsung isn’t the only big smartphone name coming under pressure in Africa.

Huawei retained its fourth place on the continent with an 8% market share but fell further behind TECNO’s sister brand Itel (12%). Xiaomi, meanwhile, saw massive gains in Africa. Its shipment numbers grew by 126% in 2020 compared to 2019, doubling its market share to 4%. Oppo saw gains of 57% year over year, too, holding on to 4% of the market share ahead of Apple, HMD, and Realme.

Transsion’s premium brand Infinix also saw gains and held onto its fifth position in the market shipment hierarchy.

With all these stats one might wonder why Samsung is floundering in Africa? Simple! Budget Smartphones are very good business.

Unlike North America or the EU, around four in five smartphones shipped in Africa fall below the $200 price band per Counterpoint. It’s a market heavily driven by value, and the players that can offer solid devices at lower price points are reaping the rewards.

While Tecno doesn’t offer cutting-edge or novel technologies in its products, its budget Spark and flagship Camon lines come in well under $300. Samsung’s Galaxy A series is the only affordable competitor at this price point. Huawei’s Y series has also been a solid performer, according to the report.

With the pandemic marginally abating across the continent, Samsung will likely recover some market share in 2021. But will it play second fiddle to TECNO going forward? We’ll have to wait and see.


Source : https://www.androidauthority.com/samsung-tecno-africa-1218996/

Cc lalasticlala , dragnet, puskin, honsule
TECNO topping the African market. Kudos to them.
Re: Little Known Chinese Brand Topples Samsung In Africa by Ajilenu: 10:00pm On Apr 25
AmadorSays:
kudos to them, this smartphone brand has continuously shown their dominance in the smartphone market, but then why wont they? when their phones are cheap.
I'll rather use the word 'affordable' instead of 'cheap'
Re: Little Known Chinese Brand Topples Samsung In Africa by Realboygenius(m): 9:26am On Apr 28
Yourfav:
Na tecno be the little known Chinese brand ? Apparently they ain't little
They don't know TECNO is no longer little.
Re: Little Known Chinese Brand Topples Samsung In Africa by Realboygenius(m): 9:26am On Apr 28
sunshineV:
my grandma tecno spark 3 dey hang if i on data...where is the peace of mind?

Go and get her the Spark 7 P.
Re: Little Known Chinese Brand Topples Samsung In Africa by Corroro: 3:16pm On May 02
yeah, they have really done great
Ajilenu:
TECNO topping the African market. Kudos to them.
Re: Little Known Chinese Brand Topples Samsung In Africa by Corroro: 3:17pm On May 02
e they hang because thhe phone don full, make she clear her storage
sunshineV:
my grandma tecno spark 3 dey hang if i on data...where is the peace of mind?
Re: Little Known Chinese Brand Topples Samsung In Africa by Corroro: 3:17pm On May 02
lol, well thats a better option
Realboygenius:


Go and get her the Spark 7 P.
Re: Little Known Chinese Brand Topples Samsung In Africa by AmadorSays: 3:46pm On May 02
yeah, their phones are relatively cheap
Ajilenu:
I'll rather use the word 'affordable' instead of 'cheap'
Re: Little Known Chinese Brand Topples Samsung In Africa by sunshineV(f): 4:11pm On May 02
Corroro:
e they hang because thhe phone don full, make she clear her storage
storage ko storex ni... if u dnt getat

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