Majority of football leagues including the proposed Super League and tournaments such as World Cup and Nations Cup, all operates with the same business model called platform business model.

Briefly let me explain what a platform business model is.

A platform business creates value by connecting multiple independent groups to each other, usually producers and consumers. Example of successful platform businesses are Uber, Google, AirBnB, Youtube, TripAdvisor, Nairaland etc.

Read full details to know more about how platform business model works for football.
https://techglidar.com/2021/04/21/super-league-and-the-business-of-football/